Viktor & Rolf’s X Superga New Sneaker Collaboration

Viktor & Rolf’s new sneaker collaboration with Superga dropped during Paris Haute Couture. To celebrate Viktor & Rolf’s 30th anniversary. Memorializing the fashion house’s iconic bow and couture flower.

Viktor & Rolf’s X Superga Sneaker Collaboration


To mark its 30th anniversary, Viktor & Rolf unveiled a collaboration with Italian shoe company Superga. For the drop, Viktor & Rolf reinterpreted two of Superga’s signature models, the 2790 and the 2708 high-top sneakers, in a limited-edition capsule featuring the brand’s recurring elements — the bow and the couture flower. 

Viktor & Rolf's X Superga New Sneaker Collaboration

Viktor & Rolf’s 30th anniversary

Both sneaker versions are entirely covered in satin with tone-on-tone details. The Viktor & Rolf logo sits on a rubber patch at the back of the rubber sole.

The 2790 platform sneaker presents a satin bow that adorns the front of the shoe, while the 2708 high-top sneaker has, as couture decoration, a cascade of hand-sewn flowers made from satin and organza with Swarovski crystals. It will be seen as a street-style trend for Haute Couture clients and sneakerheads. 

The limited edition capsule collection by Superga and Viktor & Rolf’s Superga collaboration is available on the brand’s website. Prices range from 300 euros for the satin bow low-cut in pink and white to 350 euros for the Hi Top Flowers, available in black only.

Viktor & Rolf's X Superga New Sneaker Collaboration

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Charlotte Smith

Editor & Chief

Fashion Influencers + Brand Partnerships + Lifestyle Management Talks about #fashion, #lifestyle, #sneakerhead, #digitalagency, and #sneakerculture