Are you ready to rave well The Hugo Fall/Winter 2023 campaign pulls out the stops by linking Style to Sound. and they are ready for good times. This campaign unites the world’s love of music and fashion. The #HUGOYourWay highlights up-and-coming artists in music and fashion. Letting us know the streetwear drip isn’t going any where.
THE HUGO FALL/WINTER 2023 CAMPAIGN
@stylecartelmedia The Hugo Fall/Winter 2023 campaign pulls out the stops by linking Style to Sound. This campaign unites the world’s love of music and fashion. The #HUGOYourWay highlights up-and-coming artists in music and fashion. TIKTOK: tiktok.com/@hugo ffypシ゚viralffashionHHUGOYourWayffashiontiktokffashioninfluencerffashionmagazinesstylecartelH@HUGO
The punchy #HUGOYourWay motto from HUGO’sHUGO’s 2022 brand refresh takes on new meaning and momentum this season as yet another dimension of self-expression ripples to the forefront of the brand’s narrative with a story rooted in sound and style. This Fall/Winter, HUGO moves into the music scene, striking chords of synchronicity between music and fashion while presenting the HUGO community with a new medium of connection and revolution.
For the upcoming Fall/Winter 2023 collection and corresponding brand activations, HUGO spotlights artists such as Bella Poarch and music mavericks as they showcase their mastery and get fans on their feet through the power of performance.
LINKS STYLE TO SOUND
Bella Poarch headlines as the face of the Fall/Winter 2023 campaign, and a new HUGO x Bella Poarch collaborative capsule collection is currently in development. With the introduction of this collection and the aforementioned creative campaign, HUGO links the kinetic power of music and the inherent individuality and self-expression of style to further reinforce the brand’s #HUGOYourWay mantra.
The brand’s Instagram, TikTok and YouTube channels will serve as platforms for the corresponding ,social-media campaign, which includes a broad range of organic content inspired by the overarching music-themed messaging of the campaign. Global talents Chase Hudson, Chiara Hovland, Ashley Moore,
Lola Clark and William Ernult will post content on both IG and TikTok featuring FW23 campaign ombre
denim looks.
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As a result, the HUGO channels will be pumping with upbeat hits backtracking a campaign video that illustrates how inspirational storytelling, music, movement and fashion go hand in hand. This Fall/Winter 2023 collection presents a range of youthful textures, fabrics, and styles, all complemented and characterized by the familiar HUGO design codes and colourways.
The iconic HUGO logo splashes across statement pieces and accessories, reminding wearers of the brand’s authenticity, originality, and eccentricity ethos. Including in-your-face details washed in HUGO red and black tie-dye on denim and jersey, premium metallic trims on handbags, and retro-bold graphics adorning T- shirts and oversized hoodies, the Fall/Winter 2023 collection represents a deeper dive into the brand’s spirit of rawness, realness, and rebellion. An unexpected palette of indigo blue, lavender, and caramel brown complement and play up the HUGO brand colours of black, white, and red with added depth and dimension.
From the collection and mantra to the music and movement, the HUGO Fall/Winter 2023 campaign is infused with an undeniable dynamism and power. It marks a new era of turning up the volume and moving beyond fashion through music’smusic’s kinetic vibrancy. The creative vision and magnetism can be felt in the new campaign, set to ”Body Wan Shake”, performed by Freq Motif x Magugu and photographed by Stuart Winecoff under the artistic direction of Trey Laird and the Team Laird agency.
HUGO stores worldwide will bring the bold look and feel of HUGO Fall/Winter 2023 to their window displays and interior merchandising. The HUGO brand page, hugo.com, will mark the campaign’s launch and feature the season’s key looks. We love that they are bringing back the popular Aaliyah & Teyana Taylor looks back.
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INSTAGRAM: instagram.com/hugo_official
FACEBOOK: facebook.com/hugo
YOUTUBE: youtube.com/hugo
TIKTOK: tiktok.com/@hugo
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