Ralph Lauren Rugged Milan Takeover With Polo, Purple Label

Ralph Lauren returns to Milan with a menswear collection that boasts a delightfully vintage feel. As a native New Yorker who grew up sporting Ralph Lauren before it was cool, the hood caught the trend. In the ’90s, wearing Ralph Lauren was your passport to the cool boys’ club. You belonged in the boardroom with finance bros or the halls of a specialised NYC high school.

Ralph Lauren Fall 2026 Milan

The designer showcased a more relaxed silhouette in workwear, sartorial suits, and performance skiwear. This presentation served as a return to his roots and the brand’s ’90s explosion. Total New York style dominated the runway, reflecting the city’s rich culture and diverse lifestyle. If you wore Polo or Purple Label, you were in the club.

A Tale of Two Labels: Polo vs. Purple Label

To meet global demand, the designer dispatched John Wrazej and a crack team to Milan. This show marked the house’s third all-menswear presentation since the century began. Wrazej stated the brand wanted to remind the public of the strength of diversity at Ralph Lauren. The creative director chose to present Polo and Purple Label on the same runway. This juxtaposition allowed the collections to coexist while highlighting the distance between them.

Polo seemed sparkling, varied, and unpredictable at first glance. It reflected the spontaneous eclecticism of young men as they experimented with their identities. The Purple Label side felt deeper and more static. Opening looks featured double-faced camel cashmere in deconstructed pieces over grey flannel. Charcoal and grey suits intertwined effortlessly across different sartorial registers.

Key Details from the Fall 2026 Collection

Key Pieces: Camel cashmere coats, black aviator jumpsuits, and intarsia knitwear.

Accessories: Yankee-themed baseball caps, handcrafted western belts, and mountain boots.

The Palette: Earthy browns, forest greens, and signature ’90s orange.

The Vibe“Brownsy masculinity” meets high-performance après-ski.

The Bronx Bombers and the 6th Train

Quiet nods to the designer’s neighbourhood appeared through baseball caps and jackets. These pieces paid homage to the Bronx Bombers, the New York Yankees. Next season, the 6th train will reflect this love for the team and the brand. It will climb tracks through diverse neighbourhoods, passing fans of the pinstripes. Ralph Lauren always builds his core audience by including the heart of American culture.

The casting further illustrated this commitment to diversity and heritage. Tyson Beckford, the iconic Jamaican-American model, closed the show in a plush brown overcoat. Best known as the definitive Polo model, Beckford represents the brand’s new and old faces. His presence proved that the Purple Label man can embody multiple personalities simultaneously.

The Designer’s Note from New York

The only notable absence was the designer himself. Ralph Lauren remained in New York to prepare his next womenswear collection. In his show notes, he explained that the collections represent different men’s lifestyles. From the elegance of Purple Label to the preppy spirit of Polo, these are his worlds. Ralph Lauren’s “Rolling Thunder” resonated magnificently through the streets of Milan that evening.

Where is Ralph Lauren from? Ralph Lauren was born and raised in the Bronx, New York. His upbringing in the Mosholu Parkway area heavily influences his brand’s DNA.

Who sat front row? The front row was a star-studded affair featuring Nick Jonas, Colman Domingo, and Tom Hiddleston. Actors Liam Hemsworth and Noah Schnapp also attended, alongside K-pop sensation Mark Lee.

What is the key trend? The key trend is “Slouchy Masculinity.” Think relaxed silhouettes, oversized outerwear, and a mix of rugged workwear with sophisticated tailoring.

Why was Tyson Beckford’s appearance important? Tyson Beckford is a living legend of the brand. His return bridges the gap between the ’90s street culture and modern luxury.

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Photos: Ralph Lauren

Charlotte Smith

Editor & Chief

Charlotte Smith is the founder of Style Cartel, a platform dedicated to creating engaging digital content and securing impactful editorial coverage for brands and POCs like herself. With a background in Fashion, digital marketing, or brand strategy, Charlotte brings a wealth of experience in connecting brands with their audiences. She is passionate about showcasing brands with unique stories and values and helping them amplify their reach through compelling content. Charlotte believes that there is a seat at the table for everyone and holds the elevator door open so we all can go to the penthouse suite.