Pucci’s Spring/Summer 2025 Marmo Campaign: A Modern Marilyn Monroe

Pucci’s Spring/Summer 2025 Marmo campaign is a celebration of the brand’s iconic Marmo print. A modern interpretation of the timeless allure of Marilyn Monroe. Featuring Bibi Breslin and art direction by Camille Miceli is a visual feast that captures the essence of Pucci’s signature style.

Pucci’s Spring/Summer 2025 Marmo Campaign

The Marmo print, with its swirling patterns and vibrant colours, has been a staple of Pucci’s collections for decades. For Spring/Summer 2025, the print is reimagined in a contemporary palette of pastels and metallics. Creating a fresh and modern take on a classic.

A Poetic Tribute to a Screen Siren Pucci’s Spring/Summer 2025

The campaign’s muse, Bibi Breslin, embodies the spirit of a modern Marilyn Monroe. She is both glamorous and playful, confident and vulnerable, all at once. The images, captured by Drew Vickers, showcase Breslin’s multifaceted charm, highlighting her natural beauty and effortless style.

The campaign’s 70s-inspired aesthetic is a nod to Pucci’s heritage. The brand was founded in the 1950s, but it quickly became synonymous with the free-spirited and glamorous style of the 1970s. The Spring/Summer 2025 collection is a celebration of that era, with its flowing silhouettes, bold colors, and playful prints.

A Modern Muse for a Modern Age

The Marmo campaign is a poetic tribute to Marilyn Monroe, one of the most iconic and influential figures in pop culture history. Monroe’s enduring allure continues to captivate audiences around the world, and Pucci’s campaign is a testament to her timeless appeal.

Bibi Breslin is the perfect choice to represent Pucci’s modern muse. She is a young actress and model who is quickly making a name for herself in the fashion and entertainment industries. Breslin is known for her natural beauty, her confident style, and her playful personality.

Pucci’s Spring/Summer 2025 Marmo campaign is a stunning celebration of the brand’s iconic print and a modern interpretation of the timeless allure of Marilyn Monroe. The campaign is a visual feast that is sure to capture the attention of fashion lovers around the world.

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Photo Credit: Pucci

Charlotte Smith

Editor & Chief

Charlotte Smith is the founder of Style Cartel, a platform dedicated to creating engaging digital content and securing impactful editorial coverage for brands and POCs like herself. With a background in Fashion, digital marketing, or brand strategy, Charlotte brings a wealth of experience in connecting brands with their audiences. She is passionate about showcasing brands with unique stories and values and helping them amplify their reach through compelling content. Charlotte believes that there is a seat at the table for everyone and holds the elevator door open so we all can go to the penthouse suite.