While in Milan for Fashion Week, we visited the showroom preview of the Loro Piana SPRING/SUMMER 2024 Collection and adored what we saw. Loro Piana Spring Summer 2024 Collection found its inspiration from Japan with a series of Japanese-themed activities in the heart of Milan, and we experienced it, which featured a wardrobe of intense simplicity.
Loro Piana SPRING/SUMMER 2024
The pieces stuck to the brand’s DNA of quiet luxury essentials. The sensual, versatile, contemporary, and tailored, with a whispered elegance, was vital to the collection. The new Collection presents the distinctive silhouettes of the avant-garde fashion of the Rising Sun in a modern key of pose and magnitude. Incorporated into the collection are soft, unstructured kimonos made from the highest quality fabrics, the result of recovering ancient manufacturing methods and innovative techniques.
To celebrate this union and create a unique link with Milan, Loro Piana is presenting a series of pop-ups during Fashion Week. On 22 and 23 September, the kiosk in Via dei Giardini was transformed into a small Japanese bakery decorated with traditional Japanese architectural elements.
Here, the wagashi kasutera (カステラ) with honey and matcha, typical bakery sweets – similar to sponge cake – are offered to pass- ers-by in small boxes wrapped with the art of furoshiki, an ancient and sustainable method of wrapping gifts with any square piece of cloth – in this case, surplus Loro Piana fabrics – to be reused as scarves.
Loro Piana SPRING/SUMMER 2024 MFW
The shop-window space at Via Borgonuovo 1 and the flower kiosk between Via Manzoni and Via Mon-tenapoleone host coordinated installations that also recall Loro Piana and Japan’s love of nature. The result is an immersive journey into the world of Loro Piana, through the ingredients and flavours of distant lands that inspired the Spring Summer 2024 Collection presented during Milan Fashion Week.
The flowing harmony and the vibrant simplicity of Japanese dressing pervade the collection: cashmere or quilted silk coats with petit stand-up collars; collarless woven jackets tied in the front; kimono-style jackets and round pants; long printed dresses. Tailoring is pure and elongated, with the iconic Spagna jacket shrunken to mini proportions; outerwear is neat, and done in fabrics such as linen that add a summery feel to it. Knitwear defines malleable silhouettes that swing from the rustic to the demure: jumpers with matching pants that dramatically narrow at the bottom; shorts; little capes. Jacquard silk used for skirts and blouses is as delicate as cherry blossoms. The space between the body and the clothing – what the Japanese call ma – characterizes forms that are roomy and gentle.
Loro Piana SPRING/SUMMER 2024
The journey starts with the textural sumptuousness and muted hues of Bamboo, moving to the beauty of handwork and the ordinary made extraordinary of Shibusa, with its interpretation of outerwear in new textures and tweeds that add movement in earthy tones. The delicacy and layering of Sakura follow with its light colors and flowing shapes and linens, until it all simmers in the bold yet gentle block prints of Kanji.
Accessories see the launch of Loom, a double handle tote so named because, with its covered bar on the flap, it recalls the drape of fabric across the bar of a loom. Uncontrived and easy, it is available in buttery soft leathers as well as in canvas with leather detailing. Ghiera bag, the rounded cross body style with signature closure, comes in new sizes, while Extra Bag comes in a possibly wider array of leathers and colors. Flats, thongs and sandals complete the looks together with hats and knitted caps.
Milan Fashion Week Pop Up
The detailing of Extra Bag and Ghiera gives rise to the first collection of fashion Jewellery, playing intricately with metal and leather across bracelets and necklaces. The timeless styling, the ease of wear and playfulness allow the collection to add the perfect decoration to any silhouette.
Which looks would you rock? Or opting jewellery or a new handbag. Dream luxury, and don’t be scared to dream big.
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Photos: Loro Piana