Interview: Yue Jiang of Má + Lin

Late April, I chatted with Yue (pronounced you-WEH) Jiang, founder of Má + Lin. A brand focused on zero waste and fully transparent in terms of supply chain, Yue is on a mission to optimize the versatility, and innate sustainability of linen.

With all pieces crafted in Portugal using 100% certified European linens, that are traceable from the guide map on the Má + Lin site, it proposes many questions including, “if it’s that easy, why isn’t more of fashion drastically shifting?”

Yue gives us the background on fashion from a buyer turned founder’s perspective, keys us in to secrets that will have you looking at your “organic” closet sideways, and other brands she thinks really hit the mark in environmentally conscious production.