Heron Preston has entered the sneaker game and it’s about time. He has collaborated with emerging technology company Zellerfeld for the beta launch of his 3D printed sneaker – HERON01. The shie debuted exclusively via a StockX Campaign for a Cause today through a raffle.
Sneaker Freak Friday Heron Preston
The collaboration between Heron Preston and Zellerfeld represents a collision of explorative technology, design and fashion. Providing a new perspective on how footwear can be designed, developed and printed through the lens of collaboration and innovation
Heron Preston’s 3D Printed Sneaker on StockX
The HERON01 represents a new era of footwear production, by being the first fully 3D printed shoe in the world available to the public. The shoe is made without factories and supply chain, and can also be recycled by Zellerfeld to create material for new shoes.
Deena Bahri, StockX CMO said:
“The StockX ethos of always challenging the status quo is very much in line with Heron Preston’s vision as a designer and the brand values that guide Zellerfeld. Our partners have spent years pushing the boundaries of what’s possible in fashion, and this innovative 3D printed shoe is a direct result of that work,” said Deena Bahri, StockX CMO. “We’re thrilled to bring another first-of-it’s-kind product to the market and give our global, values-driven customer base the opportunity to support Global March Against Child Labour in the critical work they’re doing to end child labour.”
Is this a Cop or Drop? I wonder what the reseller value will be? Will you enter the raffle?