Dior Casts Feminist Author Chimamanda Ngozi Adichie in Lady 95.22 Campaign. We are here for it. The ads for Lady 95.22, which will roll out over the year and feature a multigenerational cast of prominent Queen’s that includes Anya Taylor-Joy and Beatrice Borromeo.
The Lady Dior has not left the spotlight since Princess Diana first sported the handbag in 1995, but Dior is hoping that one of its spin-offs, the Lady 95.22, will become one of the “It” bags of 2023.
Chimamanda Ngozi Adichie in Lady 95.22 Campaign
The French luxury house is launching the bag, revealed during its fall 2022 women’s ready-to-wear show, with a global campaign that will feature a multigenerational cast of outstanding women from the realms of fashion, film, literature, sports, music and art, many of them with existing ties to women’s creative director Maria Grazia Chiuri.
“Profoundly united by their spirit of independence, they share the message of universal, essential sisterhood carried by the creative director since her arrival at the head of Dior women’s collections,” the house said in a statement.
The black-and-white portraits, shot by French photographer Brigitte Lacombe, capture sitters’ personalities, including author Chimamanda Ngozi Adichie, whose essay and related TED talk “We Should All Be Feminists” inspired the T-shirts in Chiuri’s debut show for Dior in 2016. Adichie is shown wearing one of the T-shirts with a black trouser suit and a black Lady 95.22.
The Nigerian writer features in the first chapter of the campaign alongside Italian journalist Beatrice Borromeo, the wife of Pierre Casiraghi, who has been a Dior brand ambassador since 2021.
Beyond the official faces of the brand, Chiuri has surrounded herself with a cadre of female creatives who work with her on everything from fashion shows to exhibitions and campaigns, often with a feminist theme. Some of these regular collaborators will debut as campaign faces in the Lady 95.22 ads, which will roll out over the year.
Receiving the Legion of Honor, France’s highest civilian distinction, at a ceremony in 2019, Chiuri explained: “Dior is a maison that represents femininity, and for this reason, I believe that my commitment is to make women aware of their potential, and I thank the maison that supports me to give a voice to women and their work. Their commitment can change the world.”
Lacombe has shot several ads for Dior, including Chiuri’s first campaign for spring 2017 featuring twins Ruth and May Bell and the fall 2017 ads with Jennifer Lawrence.
The Lady 95.22, named after the year of the pillar handbag’s creation in 1995, and the year of its revival in 2022, revisits the shape of the Lady Dior with a subtly curved silhouette and adds a touch of modernity with leather and metal handles set off by letter charms that spell out the word “Dior.”
Available for preorder in selected boutiques from Thursday, the bag will come in three sizes — small, medium and extra-large — and two colours, black and latte, with ruthenium or pale gold finishes.
What do you think? Follow us on TikTok & stay updated on everything happening in the Fashion and streetwear world drops. Check out the best collaborations to add to your rotation this week, follow @stylecartel on Instagram, and sign up for our newsletter for early access to the best drops sent straight to your inbox.