DESIGUAL JUMPS ONTO SPRING WITH A NEW COLLECTION CREATED WITH AIFollowing the success of its two previous On Demand collections, Desigual is getting a head start in the spring with a third series of garments and accessories created with artificial intelligence. Desigual has opted for dresses and accessories with a springtime feel this second time using AI, which is ideal for springtime frolicking.
DESIGUAL SPRING 2024 COLLECTION CREATED WITH AI
For spring 2024, the Desigualteam has used these tools to develop undeniably spring-like designs. The dresses are perfect for spring lunch parties and vacations in sunny places. As with the previous On Demand lines, these products do not yet exist… But they will become a reality when the person who wants one of them buys it. That is the starting point that has defined Desigual’s On Demand collections from the beginning. On social networks, Desigual is also testing the interest of its followers in this innovative line. This has been decisive in giving the green light to this third instalment.
These images are the only ones for each piece generated with artificial intelligence tools. As with the previous instalments, the intention was to test the usefulness of AI as a creative resource, and after different attempts, they developed these proposals. The next step was clear: ask the question… Do you want us to produce them?
The dresses are the essential pieces. In yellow, there is a long one with a halter neck and semi-transparent fabric and another short one with ruffles, a V-neck, and a flower print. There are three ivory and white tones: a midi dress with yellow flowers and puffed sleeves, another ivory silk lingerie dress with a sleeveless V-neckline and flowers, and a third short one with long sleeves, tulle fabric, and flowers. The contrast is provided by a tight-fitting blue design with a halter neck and orange flower embroidery.
In terms of tops, the collection includes a white long-sleeved women’s shirt with orange flowers and a tight-fitting beige stretch jumper with openwork and ruffles in alpaca and wool. The accessories section comprises a beige satin butterfly-shaped bag and two scarves – a large square orange silk scarf made in Italy and a triangular one with multicoloured flowers, crochet and fringes. The proposal is completed with transparent tulle sleeves and yellow flowers.
Desigual’s founder, Thomas Meyer, explains, “This on-demand collection combines our almost 40 years of history and the continuous transversal innovation that we drive from the company. We are very excited to test these designs made by our team and supported by artificial intelligence, the production of garments and accessories that are manufactured at the request of customers that will allow us to experiment with the reduction of product stock and investigate new ways to reach consumers, creating almost together”.
You can now buy the collection at desigual.com.
I have to say there are so many pieces I like!
Stay updated on all things fashion, lifestyle, culture and more modest fashion . Follow us on Instagram @stylecartel and TikTok @stylecartelmedia. Don’t miss out – sign up for our newsletter to get early access to the latest drops in your inbox.
Photo Credit. DESIGUAL
