Conference of the People, Powered by PUMA & Cara Delevingne

Actress, model and activist Cara Delevingne joins PUMA in announcing the Conference of the People, powered by PUMA. A space for the industry to come together, alongside Gen Z, to discuss sustainable fashion solutions on September 6th.  International actress, model and activist Cara Delevingne will host the event alongside PUMA CEO Bjørn Gulden and PUMA CSO Anne-Laure Descours. 

People, Powered by PUMA with Cara Delevingne

Conference of the People, Powered by PUMA with  Cara Delevingne

The conference is a first of its kind and will create an environment for PUMA’s industry peers, activists, NGOs, experts, ambassadors and consumers to come together.   To discuss solutions for some of the fashion industry’s most pressing sustainability challenges. All whilst amplifying the of voices of young people across the world.  


Live from London and streamed to the world, Conference of the People will place the voices of Gen Z front and centre so that those most impacted by today’s climate decisions can influence those making them.  

People, Powered by PUMA

“We will focus on Gen Z during this event, as we want to give this generation a voice when it comes to the decisions that have to be made today to shape a more sustainable future,” said Bjørn Gulden, CEO of PUMA. “At the United Nations they call it Conference of the Parties, we call it Conference of the People.” 


To be announced in the coming weeks, PUMA is compiling panels that will feature some of the most prominent voices in sustainable fashion along with some famous faces that everyone will recognise. Topics for discussion include tackling waste, using more sustainable materials, impacting climate change and finding ways for the industry to collaborate to achieve results sooner.  

“Together with PUMA, I have worked on sustainability topics for several years and together we have launched more sustainable collections such as Exhale,” said Cara Delevingne. “It is important to continue the debate about this topic so we can find solutions to environmental issues such as climate change, waste management and biodiversity.” 


To learn more about Conference of the People and to register interest in physical or virtual attendance, users can visit and follow @PUMA and @PUMA.UK on social media. 

Earlier this year, PUMA announced that it had reduced its carbon emissions between 2017 and 2021 from both its own operations (-88%) and its supply chain (-12%), despite strong sales growth in the same period. By 2025, PUMA aims to make nine out of 10 products with more sustainable materials. 

The company was the most sustainable brand in the industry according to the latest ranking by Business of Fashion, which analyzed the 30 largest companies in the fashion business. 

Conference of the People will start on September 6 at 12pm BST (1pm CET, 7 am ET) and the livestream of the event is free to access for all. the 


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