As we step into a new era of British history, many of us wonder about what the future holds for Britain. The latest collection from LOVERBOY, These New Caroleans, is a statement of intent that embraces the power of queer future. And this isn’t your typical coronation, as everyone gets to wear the crown! Kudos to Jeffrey making everyone a queen.
Moreover, LOVERBOY believes that the genius of British fashion lies in its rebellious innovation and refusal to defer to authority or temper individual expression.
This season, LOVERBOY takes its first foray into AI-assisted design, reflecting the role that artificial intelligence will play in shaping our future. The collection combines traditional garments worn during the Restoration of 1660 with high-tech sportswear, resulting in characteristically outlandish pieces. From Day-Glo hose with matching track jackets to an unhinged floral print created using AI, the collection offers unexpected and hypnotic shapes. The collection also presents a merry merging of 17th-century accents with contemporary silhouettes and fabrications. Acid colorways and new takes on tartan bring a fresh perspective, while the brand’s interest in wellness inspires new ideas for activewear. The decorative suits of armor, constructed from pre-loved Wedgwood jasperware, symbolize protection for New Caroleans as we venture into the future.
This is a nod to Josiah Wedgwood’s legacy as a politically active patron of the arts and a prelude to future LOVERBOY x Wedgwood capsule collections.
Charles Jeffrey, the Scottish Creative Director & Designer, is the creative force behind LOVERBOY. It is a fashion brand based in Somerset House in London. From its humble beginnings in Jeffrey’s bedroom, LOVERBOY has grown into an international fashion powerhouse, with over 90 stores worldwide and a team of ten full-time staff. The brand draws inspiration from queerness, weaving Scottish folklore into London’s queer nightlife and music scenes. LOVERBOY is committed to making clothes that can be worn by anyone in any way, with a radical approach that influences in every aspect.
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