A Ghetto Love is a Law I live by at the A$AP Rocky and AWGE make debut Paris Fashion Week first-ever fashion show. Titled “American Sabotage,” a collection featuring 30 tailored looks. We New Yorkers grow up with a certain swag. Especially if you are from Uptown like A$AP. Rocky penned it as a ghetto expressionism collection.
ASAP Worldwide Global Entertainment
The creative team support from Joshua Jamal, Bede Marchand and Coucou Bebe, American Sabotage gives audiences a look into his creative instinct and mind. Fashion Killa by the name, Rocky steps away from conventional definitions, while bridging community through culture. With hints of taking hints from another American heritage brand that is customer lead. With Don’t Be Dumb one logo on an Oversized Top which speaks directly to the TikTok woke society.
The 21st of July marked the day the Fashion Killa started a whole new chapter in fashion as A$AP Rocky and AWGE presented, American Sabotage. A rebellious brand that meshes art and activism. A world of fashion where every stitch tells a story and every strap challenges the status quo. The debut runway show took place during Men’s Fashion Week in Paris, at The Hôtel de Maisons.
Taking a daring exploration into the pressing issues of our time through the use of ghetto expressionism, the collection consists of 30 meticulously crafted looks, by A$AP Rocky with design support from Joshua Jamal, Bede Marchand and Coucou Bebe. American Sabotage is a step into A$AP Rocky’s creative mind and his distinctive style, challenging the conventional definitions of fashion across diverse communities and cultures.
It is interesting he does the date 1865 for a numbers jersey 1865 was a pivotal year in American history with the end of the Civil War. With looks the morphed Grunge fashion with Cholo style to preppy. Surprised they did not partner with NewEra too.
From Uptown to Brooklyn each mix that is the melting pot New York is know for was scene from the casting to the clothes.
“American Sabotage is more than just a brand–it’s a movement. We’re wrecking boundaries and making statements through every piece, reflecting the spirit and resilience of our communities. This is fashion with purpose, where art meets activism” – A$AP ROCKY
The footwear featured was provided by PUMA, and the sleek Olympian style from renowned eyewear, Ray-Ban. Shopify, who has been an integral part of A$AP Rocky’s creative output, allowing himself and millions of others to explore their entrepreneurial pursuits without compromise by providing reliable commerce infrastructure, was also an official sponsor along with automotive partner Alpine Cars. American Sabotage was also in partnership with Roc Nation, Hennessy, and Armand de Brignac.
The clear garbage bags were beanbag chairs from A$AP Rocky’s home furnishings brand, Homemade, in collaboration with Crosby Studios, with the runway soundtrack from A$AP Rocky’s forthcoming album.
A$AP Rocky Makes Paris Fashion Week Debut with First AWGE Runway Collection
Even the presentation of Rocky’s first-ever fashion show was a wild ride. Its livestream was hosted simultaneously on YouTube, Twitter/X and the website for AWGE, the mysterious collective overseen by Rocky, and it didn’t work properly on most of them.
The collection is dapper, wearable and sellable. AWGE brought the collection from the streets directly back to it. From Harlem to the Rues of Paris. Cop or Not?
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The eagerly anticipated collection will be available for purchase online at AWGE.com. Prices are reasonable for Drip.
Photo Credit: A$AP Rocky and AWGE
Show Credits:
Creative Director: Rakim Mayers
With Design Support by: Joshua Jemal and Bede Marchand, Coucou Bebe
Creative Consultant: Matthew Henson
Hair: Karim Belgrain
Make-Up: Ammy Drammeh
Nails: Can Tran
Production: Villa Eugenie
Music by: A$AP ROCKY
Sponsors: Puma, Alpine, Shopify, Ray-Ban, Hennessy, Ace of Spades
