Style Cartel has roots in Paris and support our home team Paris Saint Germain! Now, 3.PARADIS and Paris Saint Germain Football Club have announced their collaboration on a capsule collection From Paradis with Love. Illustrating the aspirational values of hope and unity that define both brands.
While highlighting their commitment to build a sense of community and collective consciousness through their shared love of the sport. Along with a football club with the same tenacity. Looking forward to spotting 3.PARADIS x PARIS SAINT GERMAIN on Neymarjr, Zlatan Ibrahimović, or Nuno Mendes.
“When the gentlemen from Paris Saint Germain proposed to cooperate on a capsule collection, I automatically thought about opening a conversation on the undeniable power of football to provide a sense of collective hope, solidarity and aspiration within our society” said Emeric Tchatchoua, Creative Director of 3.PARADIS.
3.PARADIS X PARIS SAINT GERMAIN
#ICICESTPARADIS
“Unity is one of the grass root principles of football. It builds the foundation on which the game is played. To some, football may not be on top of the list as an all-time favorite but there is no denying its power to shape a life, a city, a nation and a world. Being a fan of Paris Saint Germain since birth, collaborating with the Paris Saint Germain to spread our common message and values is an honor and a very humbling experience”.
3.PARADIS x PARIS SAINT GERMAIN
Football is woven into our social fabric; from kids kicking around a ball in the streets, to media headlines, to the craze of club loyalty which lasts a lifetime. There are very few cultural entities which cross international boundaries and transcends all cultures. Football holds this power. Often referred to as ‘The Beautiful Game’, Football has the unique ability to unite all the differences within this world and can act as a catalyst for social change. Either living in Europe, South America or Africa it’s all about the game.
“We are always looking for new stories in our collaborative projects, in line with our values and the zeitgeist. This encounter with Emeric was one of the most inspiring, both humanly and creatively. 3.PARADIS as a brand diffuses a super positive energy and adopts a modern, chic and poetic posture. We are very proud to participate in the highlighting of this brand coming from Montreal, Ici c’est Paradis! ». Fabien Allègre, Paris Saint Germain Brand Diversification Director.
3.PARADIS x PARIS SAINT GERMAIN
With this in mind, 3.PARADIS will customize the Paris Saint Germain 2020-2021 50th anniversary jersey (both white and blue colors) by applying signature flying birds symbols on them. The purpose of this initiative is to raise awareness around the Paris Saint Germain Endowment Fund Paris Saint Germain’s Acting For The Disabled, which develops initiatives for people with disabilities by focusing on sport as a tool for inclusion and integration, through dedicated events. All the proceeds of the jersey sales will go to the Paris Saint Germain’s Acting For The Disabled program.
3.Paradis’ mission is to spread this message of collective hope, solidarity and aspiration whilst giving back to the world. Through this collaborative project, 3.PARADIS along with Paris Saint Germain celebrates the idea of unity, diversity and self-transcendence brought by football. From Canada to Paris, it has long been a place where supporters are united regardless of race, gender identity, religion, ethnicity, or any other backgrounds. It is where people are brought together and come forth as equals, united around a common love.
From Paradis with Love.
AVAILABLE FROM MARCH 11TH
The capsule collection will be available in all Paris Saint Germain stores internationally and online, on 3.Paradis.com as well as selected retailers all around the world.
PHOTOGRAPHER: RASHIDI NOAH
ASSISTANT PHOTOGRAPHER: BRADLEY WALSH
STYLIST: JUAN JOSÉ MOUKO NSUE
HAIR & MAKE UP: FAY BIO-TOURA & EMMANUELLE CARADEC
MODELS: NAOUFEL ATIELLAH, RICO SANCHES, MAMADOU DIARRA, RYAD BOUREGAA, SOULEYMAN CAMARA, ALLAN RAFARA, BAKOUTOUBO SYLLA, CHEIKNE TRAORÉ & VINCENT BASSE.
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