Renowned artistic director, Stéphane Ashpool, has unveiled the complete imagery of the French Olympic and Paralympic team’s outfits for the upcoming Olympics. Paying homage to both the athletes and his hometown of Paris, Ashpool draws inspiration from the city’s charm and elegance. Through this collection, created in collaboration with Le Coq Sportif, he celebrates diversity, unity, and the spirit of France across various sports, cultures, and generations, representing the nation at the Paris 2024 Olympic Games.
THE MAN BEHIND THE FRENCH OLYMPIC TEAM’S OUTFITS
Stéphane Ashpool is one of the pillars of Parisian fashion and a leading figure in the Paris sports scene, is behind several landmark initiatives. A native of Montmartre neighbourhood, he is the founder of the famous Pigalle fashion brand, recognised locally and respected worldwide.
Ashpool is constantly pushing the boundaries of creativity, fusing sport with fashion, culture, and art to create unique and unifying experiences. As a social activist, he uses his commitment to sport and his proximity to athletes to offer young people in his neighbourhood a variety of opportunities – from taking part in fashion shows to contributing to the creation of spaces and events.
THE FULL SET OF THE FRENCH OLYMPIC TEAM’S OUTFITS
“From the fusion of blue, white, and red comes a new flag.”
Inspired by the splendour of the City of Lights, he celebrates diversity and unity through the sports disciplines, cultures and generational differences that embody France. This collection produced by Le Coq Sportif will reflect France at the Paris 2024 Olympic Games.
Diversity is seen in the mix of materials and colours reflected in the pieces. From the fusion of blue, white, and red, a new flag is born, giving life to a palette of unprecedented colours, both vibrant and modern. A gradience that graces the outfits of French athletes
These outfits represent two years of work. They proudly display the national colours on the shoulders and the emblematic gradience designed by Stéphane Ashpool.
“What I feel most about this project is a sense of honour to be contributing something to the experience of France’s athletes. The discipline they show to dedicate years of their life pursuing their training and improving their performance is total, and it all leads up to a critical moment that might last for only a few minutes, or even a few seconds. To play some part in that moment with Le Coq Sportif is something very special.”
The collection can be found in the official Paris 2024 and Le Coq Sportif boutiques.
The 2024 Paris Olympics opening ceremony will take place on the 26th of July, 2024.
THE COLLECTION
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