As a homage to their iconic backpack, the luxury leather brand releases a woody floral perfume.
Through its partnering with Inter Parfums, MCM has finally ventured into the fragrance industry. MCM designed the new perfume, inspired by their iconic backpack, complete with an adorable top handle, studs, and Cognac Visetos logo. In addition to this, the fragrance is unisex.
Modern Creation München – better known by its iconic initials MCM – was founded in the spirit of travel in 1976. They carefully handcraft each item using high-quality craftsmenship. In fact, the fashion brand has long been a favourite among celebrities and royalty for its worldly, timeless handbag designs.
MCM are successful for making their products easy to use for any occasion. From their backpacks to small leather goods, customers can wear their bags whilst jet-setting or simply going to work.
Apricot and raspberry are the perfume’s fruity elements. Jasmine and peony, in the heart, and ambrox® Super, vanilla, and sandalwood, in the base. They provide the fragrance’s musky notes. As a result, the floral bouquet is bright and woodsy. Interestingly, MCM states that they only use sustainably sourced ingredients.
“Emotion is the epicentre of all journeys and destinations”
“For MCM, a brand with a strong travel heritage, we wanted to conceptualise our DNA of mobility through a fragrance that captures the essence of discovery — from sentiment to scent. Our consumer is not confined by rules, gender, boundaries or location — travel is their creative expression. The MCM fragrance joins them on their journey across imaginary, physical and digital domains.”
Dirk Schoenberger, MCM’s global creative officer.
The MCM Unisex Eau De Parfum is available for purchase across stores and online HERE at £68 for 50ML
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