This latest version of the Maison’s iconic LV sneaker pushes the concept of sustainability. Further, Louis Vuitton presents a new version of its iconic LV sneaker that goes the idea of sustainability even further, blends creativity, sustainability and eco-design, with its utterly graphic silhouette of 90% recycled and bio-sourced materials. In addition, the LV Sneaker is adorned with the Maison’s signature Sustainable Development logo in three colour variations.
Louis Vuitton Sneaker Drop
A newcomer to the Louis Vuitton collection and the embodiment of the Maison’s innovative spirit, this unprecedented model created by Virgil Abloh marks a new chapter in eco-design. Manufactured in the Louis Vuitton workshop in Fiesso d’Artico, Italy, using a highly complex process, the sneakers blend eco-design with fine craftsmanship by the codes of circular creativity.
A true icon in the sportswear world, the LV sneaker is now breaking new records without compromising Louis Vuitton’s standards for creativity and quality. The sole, a key component in terms of weight and comfort, is composed of an unparalleled 94% recycled polyurethane, with unchanged efficiency in terms of bounce, cushion and foot support – most notable thanks to the use of recycled cotton inner pads and an insole made out of entirely recycled polyurethane. As for the upper, it blends recycled polyester with corn-based plastic material. In addition, the laces, made from used plastic, cross over the tongue, which is also recycled polyester, whereas the eyelets contain 91% regenerated polyurethane.
Available in sizes 4 to 15.5, this LV Sneaker boasts the logo designed by Virgil Abloh. A visual example of Louis Vuitton’s upcycling philosophy has since become the symbol of Maison’s commitment to sustainable development. The logo will be released in white with green accents from August and then in red and black versions this September. The logo also features on the inside of the box, which is made out of entirely recycled and recyclable cardboard and which, thanks to an ingenious handle, turns into a bag – a strategy saving as much as 70% in materials to ensure the lowest environmental impact in terms of transportation and storage. Going even further, Louis Vuitton chose to use plant-based inks and to leave the inside of this unprecedented packaging in its original kraft.
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Finally, a felt shoe bag in Tencel™ – renewable fibres from sustainably managed forests – acts as a layer of sustainable protection for the LV Sneaker.
“Our committed journey” is Louis Vuitton’s sustainable development plan, in line with the LIFE360 (LVMH Initiatives For the Environment) programme. Through six lines of action, it aims to preserve natural resources (sustainable supply of materials, contribution to climate protection, circular approach of creativity) and positively impact society (diversity and inclusion, commitment to local communities, development of know-how). Find all our actions, goals and news on louisvuitton.com.
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