Highsnobiety, the culture connaisseurs who since 2005 has shaped the forefront of youth culture from the proliferation of streetwear to its infiltration of luxury, unveils its first collaboration with renowned luxury jewellery and wristwatch brand Jacob & Co-founded by designer Jacob Arabo.  


Widely recognized by late rapper Notorious B.I.G’s moniker “Jacob the Jeweler”, Jacob Arabo has gained notoriety within the entertainment industry customizing watches & jewelry for industry icons like Pharrell Williams, Kanye West, Drake, Sean “Love” Combs and Nigo. This new Highsnobiety x Jacob & Co collection marks the first time the preeminent timepiece brand expands into lifestyle and ready to wear categories. 

In 2002, Jacob & Co. introduced its now iconic quartz powered Five Time Zone watch collection with colorful, contemporary dials, interchangeable bezels and straps – simultaneously a fashion statement and a usable world time zone watch. The Highsnobiety x Jacob & Co collection of apparel, accessories and lifestyle goods, draws inspiration from this trademark style, extracting the four vibrant graphics that represent the New York, L.A., Tokyo and Paris time zones, here rendered as abstract embroidered motifs which reappear throughout.

Seen throughout are references to select designs of past pieces worn by such cultural icons as Nigo, Pharrell Williams and Sean “Love” Combs. The product range includes a varsity jacket, sweaters, sweatpants, tee-shirts and objects like ashtrays, with a special focus on the New York heritage of the brand.  

Benjamin Arabov says, “At Jacob & Co, we have stayed at the forefront of defining and disrupting pop culture and high luxury fashion for the last 30 years. I saw an opportunity to expand our reach into luxury lifestyle clothing that could be inclusive and accessible. I am eager to share partnerships with marketplaces like Highsnobiety as an opportunity to elevate Jacob & Co into our fans’ everyday lifestyle.” 

David Fischer expands, “We know more than anybody how engrained Jacob & Co is within culture and fashion. It’s an exciting next step for Highsnobiety to now enter their storied world as a partner for their first lifestyle and apparel offering.”

The Highsnobiety x Jacob & Co collection is available from March 16, 2022 at Highsnobiety Shop

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Photos Highsnobiety

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