Savage X Fenty, the renowned lingerie and loungewear brand by Rihanna, launched their Classics collection on July 9th. The new essentials presented 3- or 6-packs of comfortable travel sizes for men’s boxers, briefs, and tops. But the most adorable part of the campaign was a series of heartwarming photos featuring A$AP Rocky and his son RZA posing in the branded Savage X Fenty attire.
Baby RZA sat on his father’s shoulders donning a black tank and brief set, a look matched by his father. A$AP Rocky completed his look with a touch of gold bling and expressive braids spelling out DAD. The photos go beyond a show of support for Rihanna’s business, but highlights the pride in family and fatherhood A$AP has voiced in the past.
But on another note, could this be a new business opportunity for Savage X Fenty? With the success of this campaign, children’s comfort/home wear can very well be a possibility. Let us know what you think!
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