On October 10, 2022, ABOUT YOU presented its exclusive collection with model and entrepreneur Bella Hadid. Inspired by the style of the 90s and 2000s, the 64-piece autumn/winter collection was created for a unique collaboration with Bella. How long have we waited for runway model Bella Hadid to drop a collaboration? She is a street-style dream queen. Not only is the line accessible and wearable.
BELLA HADID X ABOUT YOU
The result: pieces that represent a perfect balance between classic and avant-garde. Bella Hadid x ABOUT YOU is exclusively available at BOUT YOU online stores. This young lady has her own point of view that is long with her style. Bella Hadid. The American model is known for her unique and sophisticated style.But it wasn’t just her one-of-a-kind, recognisable style that prompted ABOUT YOU to create a collection with the model.
“When we first met Bella, she was very enthusiastic about discussing her ideas and bringing them to life with us. During the design process, we talked for hours, and Bella even brought pieces from his indeed dressing room as a source of inspiration. She took the lead throughout the creative process and was truly an integral part of our team. The whole team loved working with Bella”, explains Sofia Hagemeier, Team Lead of Exclusive Cooperations at ABOUT YOU.
style of the 90s and 2000s,
The collection is made up of leisure wear sets in straight and masculine cuts, but also short and flowing skirts, as well as feminine and more fun tops. The colour palette seduces with its mix of tawny and neutral tones and bright colours, resembling Bella in a particular, unique campaign that like red, lime green and pink
The 64 pieces will be available from October 10, 2022, in the 26 European ABOUT YOU online stores, in sizes XS to XXL. Prices range from €24.90 to €199.
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Photo credit ABOUT YOU