This July, Tory Burch is bringing a touch of chic elegance to the iconic Nikki Beach Saint Tropez. From July 16th, the brand will unveil an exclusive pop-up activation, transforming a prime spot outside the beach club’s pool area into a vibrant oasis.
Guests will be welcomed by 20 additional daybeds and cabanas draped in Tory Burch’s latest summer collection. Brining the warmth of the sand and sea, the collection features a vintage-inspired zebra motif, a playful nod to Nikki Beach’s vibrant energy. The dedicated bar, wrapped in the signature zebra print, will offer a curated selection of mocktails, wine, and healthy drinks, while oversized beach games add to the festive atmosphere.
Beyond the vibrant setting, guests can also explore a pop-up Tory Burch shop, offering an array of shoppable items, including elegant caftans, stylish swimwear, and the iconic T Monogram handbag collection in lightweight raffia.
“This collaboration beautifully blends the elegance and sophistication of Tory Burch’s designs with the vibrant and luxurious atmosphere of Nikki Beach,” says Celia Gumbau-Serra, President of Beach Clubs & Restaurants for Nikki Beach Hospitality Group. “We’re excited to offer our guests a unique and unforgettable experience.”
The Tory Burch activation is available on a walk-in basis starting July 16th, with daybeds and cabanas accommodating groups of varying sizes. This exclusive partnership promises a summer of style and luxury at Nikki Beach Saint Tropez.
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