This isn’t your average sneaker drop. It’s a breathtaking fusion of performance heritage and ethereal storytelling, a piece of footwear that looks like it stepped straight out of a nostalgic dream and landed on your feed. METAGIRL, known for her viral, hyper-feminine customisations, has breathed a fresh, rebellious femininity into the iconic silhouette. The result? A sneaker that feels both nostalgic and utterly futuristic, rooted in the past but with its eyes firmly on the future. It is not just as an athletic shoe but as the ultimate ‘cool girl’ essential.

The ‘Cool Girl’ Sneaker

Daughter of the Moon is a bold statement that challenges the male-dominated concepts of traditional sneaker design – a mission that METAGIRL has been fearlessly pioneering since launching her brand in 2023. Her philosophy, which sees function make way for fantasy, is perfectly embodied in this shoe. The shoe’s aesthetic is an audacious blend of coquette charm and grit, unafraid to marry strength with softness. According to Saucony’s Chief Product Officer, Brian Moore: 

“The partnership with METAGIRL represents more than just a collaboration – it signals a new chapter in the brand’s commitment to elevating women’s voices within sneaker culture.”

 

Every detail of the ‘Daughter of the Moon’ has been meticulously crafted to tell a story. The sneaker is a striking convergence of heritage and innovation. Beginning with a groundbreaking 3D-printed shell heel counter, a detail hand-sculpted by METAGIRL herself. As a result, this fusion of handcrafted art and technology gives the shoe a sculptural, one-of-a-kind feel.

The silhouette is anchored by a gorgeous lilac colouring that gives it a soft, ethereal base, while adorned with metallic highlights. Perforated aluminum silver leather overlays shimmer like the moon on water. A unique mermaid detailing is brought to life through soft organza ruffles along the eyestay. It’s a sneaker we have loved since childhood, reinvented for the adult fantasy. The unique aesthetic and collaboration ensures that style and comfort exist in perfect harmony.

A New Era of Collaboration

This isn’t just a sneaker release; it’s a monumental moment that pushes the boundaries of what a brand and a designer can achieve together. The ‘Daughter of the Moon‘ stands as a testament to the power of a clear vision, creative freedom, and a shared commitment to building a new era in fashion and culture. As Brian Moore revealed:

“As Saucony continues to evolve, teaming up with METAGIRL brings a fresh perspective that challenges convention and opens the door for a new generation of sneaker enthusiasts.”

It is a sneaker for the modern woman, one who finds power in both her strength and her softness, and who isn’t afraid to wear her artistry on her feet.

Where to Shop

The limited pre-release of the METAGIRL x Saucony ProGrid Paramount will be available for $220 USD and €250 EUR exclusively on the METAGIRL Studio website, metagirlstudio.com, on August 29 at 11:11am EST. The collaboration will then see a global launch on September 12 via Saucony.com and select retailers, including Dover Street Market Japan, Kith Women, and Naked Copenhagen.

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Do Sneakers Speak Fashion Excellence?

For many sneaker fanatics across the board, a sneaker is not just a shoe but a work of art. This footwear encompasses style, comfort, and compatibility. It’s not hard to realize that even though culturally they are considered sportswear, sneakers portray a fashionable face. Therefore, in modern-day fashion trends, sneakers for women are the most commonly worn informal footwear. They are considered casual and complement a variety of fashion styles. It’s not surprising then, that sneakers keep evolving in design and fashion houses have realized this.

History Of Women’s Sneakers

When sneakers, as we know them, were first introduced they were considered to be footwear that was designed for, and mostly worn by, men. As a matter of fact, since the 1920s, shoes worn and endorsed by female athletes had no impact whatsoever on women’s sneaker culture. Women were an afterthought at such a time when the market for men’s sneakers was having great success. The majority of the most coveted sneakers were not made in women’s sizes, much to female aficionados’ frustration. This changed in 1982.

Sneakers Just For Women

Two events in the 1980s led to the birth of the modern-day sneaker for women. The first was an aerobics craze that swept the USA. The other event was a 1980 MTA strike in New York. This forced millions of people to walk to and from work, and this was not something women could do in high heels. Reebok saw this as an opportunity for making sneakers for women, and two years later, they came up with the ‘Freestyle.’ These were the first sneakers specifically designed for women.

Rise In Popularity

The impressive success of the Freestyle didn’t go unnoticed. Brands like Nike jumped on board right away when the market realized there was a gap for shoes that women could workout in and still look good. The hip-hop culture added an extra boost to the explosive growth of the women’s sneakers market. Female celebrities at this time began appearing on TV and in concerts wearing sneakers whilst praising their comfort. This popularity was such that in 1984 more than half of all Reebok’s sales were women’s sneakers.

Iconic Brands

This lucrative sector of the footwear world has attracted some iconic brands to the fold and, with them, some of the best fashion designers the fashion industry has to offer. This has seen to it that women can find their choice of comfortable shoes, not only from the mainstream brands but also from the ultraluxury brands out there. Some of the most coveted sneakers (for men and women) come from some of these iconic brands including Jimmy Choo, Versace, Golden Goose, Gucci, Balenciaga, to name but a few.

Unstoppable

At this point, it seems there will be no stopping the growth of the sneakers’ market, especially for women. Women are now spoilt for choice when it comes to shoes. There is an almost unlimited variety to choose from in all categories of footwear. However, according to the statistics, women are increasingly choosing comfort. In 2017, there was a 37% increase in the sales of women’s sneakers, while sales for high heels fell by 11%. The sneakers trend is now a lifestyle choice for women of all ages.

Another indicator of this segment’s continued growth has been the collaborations between iconic fashion brands and celebrities to produce custom-made sneakers for the modern woman. This dedication has brought the market for women’s sneakers up to the same level that the men’s market has been for decades. We live in an age where equality is now part of our daily conversations, and this has been a big step towards achieving that. Thanks to these achievements, women will continue to look fashionable and feel comfortable for the foreseeable future.

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