Sunnei Spring Summer 2026

Designers often exit with awkward, rosy press releases. The industry loves its dramatic, yet muted, corporate beheadings. But Sunnei’s founders, Loris Messina and Simone Rizzo, rejected this tired theater. They orchestrated their own, gloriously unhinged finale. They delivered a campy, snarky, and shocking parody funeral instead. It was a final, brilliant middle finger to the system.

The Beginning: A Farewell Scripted by Genius

Sunnei, in partnership with Christie’s, staged a surreal auction. Nothing was actually for sale, yet everyone pretended it was. Guests received scratch-off cards. These revealed their allotted “fashion dollars.” My jackpot was a meager F30,000.MyseatmatecasuallywonF200 million. Even with pretend currency, the wrong tax bracket persists.

Corporate goodbyes are usually pathetic.

The Main Event: An Auction of Identity

The first lot was a giant Sunnei logo, sold for F$111 million. Branding is the only real currency left, after all. Next, the founders were wheeled in. They sat encased in a wooden box, like rare collectibles. They were auctioned off for $95 million. The entire room erupted in laughter and applause. It was peak fashion logic, acted out live.

Guests bid with fake “fashion dollars.”

The Spring/Summer 2026 collection walked throughout the room. Sunnei team members, cosplaying as telephone operators, wore the looks. The collection was secondary to the performance’s architecture. This was less a runway and more a theatrical metaphor. The founders’ auction was the real spectacle.

The Show’s True Meaning: Art, Commerce, and Implosion

Moments later, the designers dropped the bomb online. They announced their immediate departure from the brand. The whole event morphed into a going-out-of-business skit. This move was a shock-and-awe moment. Fashion observers are still trying to process the meaning.

A metaphor for a contradictory industry.

The designers vanished right after the show. They declined all interviews. Their press notes clarified their intent: “Fashion is finance; creativity is for sale.” This performance enacted the system’s contradictions. It made us question desire itself.

Key Points:

• Sunnei staged an imaginary auction at MFW.
• The show was a partnership with Christie’s.
• Guests bid using fictional “fashion dollars.”
• The Sunnei logo and the designers were the lots.
• The show served as a hyperbolic critique of the industry.
• Founders Loris Messina and Simone Rizzo announced their immediate departure afterward.
• The SS26 collection was worn by performers, not traditional models.
• The brand has pivoted to become a cool Italian powerhouse.

Sunnei’s Legacy: Independent Spirit

A brief history of a brilliant brand.

Sunnei launched in 2014 in Milan. Loris Messina and Simone Rizzo founded the label. It began as a small, fiercely independent project. They operated more as an artsy platform than a traditional brand. They always skirted typical fashion affiliations. Sunnei became a beam of intelligence. It consistently cut through the noise of trend chasing. The brand received a majority investment in 2020. This secured its financial future. This surprise exit shows their enduring independent spirit.

The Pivot: From Artsy to Italian Powerhouse

Sunnei’s cool factor redefined Milan.

Sunnei was never just another Italian label. It quickly became the cool Italian brand of the moment. They achieved this by rejecting norms. They built a strong, recognizable, and often ironic identity. Their shows became infamous for their creativity. This artistic approach, coupled with strong wearable design, drove their success. Sunnei successfully pivoted from a niche favorite. It became a global fashion conversation starter in recent years. This dramatic exit proves their massive cultural influence.

Key Pieces:

• Minimalist Tailoring: Clean, sharp, and slightly oversized.
• Vibrant Knitwear: Bold colors and unique textures.
• Graphic Logo Tees/Sweaters: Iconic and instantly recognizable branding.

Silhouettes:

• Relaxed, Boxy Shapes: Comfortable yet structured.
• Deconstructed Basics: Playing with proportion and detail.
• Clean A-Line/Straight Cut: Simple, pure lines.

Accessories:

• Chunky Footwear: Signature thick-soled sneakers and boots.
• Oversized Tote Bags: Practical yet statement-making.
• Unusual Eyewear: Distinctive, often colorful frames.

What Does It All Mean?

The genius leaves as suddenly as it arrives.

This Sunnei show symbolized fashion’s biggest contradiction. It exposed the tension between creativity and commerce. The founders’ departure gives the performance a new layer of profound meaning. They wrote their own finale on their own terms. Arrivederci, Sunnei. You gave us an exhilarating ride. Thank you for making us think.

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First, belts were important.  Cinched silhouettes took center stage, with belts playing a crucial role in defining each piece. Designers used belts to create hourglass figures, add an edge to oversized garments, and even to layer over outerwear. The materials ranged from classic leather to more unexpected options like faux fur or drawstring belts, ensuring there was a belted look for every style.

Next, fur appeared in many ways. It added richness and warmth to designs. Fur was used on coats, collars, and as trim on accessories. Both real and faux fur were seen.

Earthy tones were a major color choice. Browns, greens, and beiges were common. These colors brought a natural feel to the clothes. They often paired with rich fabrics like silk and wool.

Finally, fringe added movement. It was used on jackets, trousers, and dresses. The fringe in Milan was often made of high-quality materials and placed carefully. It added a touch of playfulness but stayed refined.

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Khrisjoy MFW Drop Fashionable

We danced and got up close with the new name in avant garde puffer jackets. The f fashion-forward Italian brand signals a new course in streetwear and signature cool puffers. KHRISJOY’s fall-winter 2024 collection celebrates a transformative journey deeply rooted in the elemental power of fire, symbolizing the brand’s dynamic ever-evolving philosophy.

Creative Director Marzia Bellotti infuses the iconic puffer jackets with a newfound avant-garde spirit. With essential features with innovative materials like knit, denim, and tweed. The seasonal palette ignites with hues of ruby red, saffron, and brick orange, complemented by signature shades of white, black, and sage green, alongside an unexpected burst of bubblegum pink for a striking effect.

Positioned in the luxury range of the market and made in Italy, Khrisjoy has garnered a cult following with its Khris cocooning hooded puffer jacket. Akhtar said Marzia Bellotti, who established the brand in 2017 with Maurizio Purificato.

Statement-making prints transform outerwear into wearable art, with joyful brushstrokes and human motifs borrowed from iconic paintings. Mixed media pieces redefine the boundaries of puffer jackets, incorporating tweed, denim, and shearling for added texture and warmth, while silver coatings and lamination add a futuristic touch.

Khrisjoy Fashionable Puffer Jackets

From the enveloping Kris jacket to the rounded Corazon design and the versatile Hug style, each piece exudes an air of sophistication and individuality. KHRISJOY’s Free Hub platform continues to push creative boundaries with compelling designs, including laminated shearling overshirts and bubblegum pink knitted puffer jackets. The immersive showroom space, bathed in red light and adorned with life-size metal structures, serves as a fitting backdrop for the collection’s debut, reflecting the brand’s commitment to reinvention.

The brand is available at around 200 luxury boutiques worldwide. The main markets are Italy, Europe and South Korea. E-commerce is performing very well, doubling volumes, and North America is the best performer, representing now 40 per cent of global sales.

Distribution is entirely wholesale but stores are in the pipeline in the future. At the moment, pop-ups — in addition to word of mouth — are key in the strategy. Recent pop-ups were set up at Eli’Den Seoul at Lotte World, and in Japan at Hankyu Umeda in Osaka and Matsuzakaya Nagoya.

Women represent 80 per cent of the total.The Hug style with a zippered hoodie that can be adjusted as a cape, aviator jacket-style,is offered in a refined and statement-making black version boasting capitonnè quilting scattered in iridescent pearls. In its quest to telegraph unbridled joy, Khrisjoy’s Moon model is rendered in one-of-a-kinditerations, with multi-size and multicolor, double-faced sequins reproducing fireworks. The brand’s penchant for unexpected embellishments further echoes in models CorazonSparkly with double faced sequins in black,
silver and rainbow colors.

“There are a lot of technical brands at a much lower price point, but we are specialists while also a fashion brand, we have established our archives and we are resilient in the outerwear category,” Akhtar said.

After the pandemic, “it was shown that people are more interested in spending time and money in experiences, outdoor activities and traveling and we have a great opportunity to capitalize on the gorpcore trend in the high range of the market with a consistent message.”

I might have to trade in my other puffer jacket for a Khrisjoy. These pieces are like are and have little twist that we need in a puffer jacket. Like you can take the sleeves of and wear it as a vest.

What do you think hot or not? Khrisjoy is also looking at leveraging the Milan Cortina Winter Olympic Games in 2026.

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Key trends from MFW 24 showcasing knot details, cozy cardigans are back, elegant capes, seductive RTW lingerie (not only for sleep anymore). Leather continues to reign supreme as a recurring trend adding a twist of pastel colored leather. Stay ahead of the curve with StyleCartel by incorporating these chic pieces into your wardrobe.

CAPES

Capes are stealing the spotlight with their dramatic yet elegant flair. A must-see for all my modist fashionistas! 

KNOTS

A strong statement are adding knot details with your scarf or strings for a sophisticated outfit. Or maybe a more elegant knot with a cardigan as seen on Moschino MFW24.

LEATHER

Powerful, bold leather pieces. Adding interesting silhouettes and muted colors like seen in Fendi, Ferragamo, Marni etc.

CARDIGAN

 Cozy cardigans are a staple this Fall. Layering cardigans like Gucci FW24 is an absolute MUST.

LINGERIE

Lingerie has left the sheets and entered RTW. Redefining sensuality in the streets.

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