We welcomed Nadine Merabi to Central London, where the affordable luxury designer opened her first pop-up store on the prestigious South Molton Street. We celebrate with the designer with a pre-cocktail party to dance and check out the latest collections. Like the bridal collection and holiday dresses, a day before the store opened to the general public.
Check out the Nadine Merabi store opening on South Molton Street with some behind-the-scenes action and an interview with the designer.
Nadine Merabi Pop-Up
The NADINE MERABI boutique officially opened on the 7th of December, 2023. The brand’s first store in the heart of London’s West End right in time for party dress season. Based at 42 South Molton Street, the pop – up store will be open for six weeks, covering the brand’s most in-demand time of year: the festive season. The store houses a partywear edit from the AW23 collection, including the much coveted ‘Heidi’ and ‘Cecille’ sequined jumpsuits and ‘Luna’ mini dress, as well as the brand’s hero designs such as the ‘Darcie’ pyjamas and ‘Kira’ suit.
It was lovely to Meet Nadine and Blue we had a wonderful time getting to know the team. They were a pleasure to work with and support other female entrepreneurs. We will wear Nadine Merabi this holiday season and during Haute Couture, so watch this space.
As CEO, I had to grab a jumpsuit and was gifted the PJs because we have supported the brand since its inception. We have dressed a few clients who we talent manage too.
Nadine Merabi Pop-Up Store London
South Molton Street was carefully chosen to launch the first-ever pop-up store as a world-famous shopping destination at the meeting point of London’s most renowned retail streets: Oxford Street and Bond Street. Across two floors, the store’s visual aesthetic is monochrome and straightforward, allowing the product to do all the talking.
The glass-fronted shop front is home to a visual display of looks from the brand’s Million Dollar Moments campaign: The ‘Selena’ Jumpsuit, ‘Josie’ Minidress and the ‘Adriana’ gown. The festive season is the perfect time for MERABI to open a pop-up store; December is when the brand comes into its own – when sequins and feathers can be worn day or night.
Having led the direct-to-consumer space for seven years, the brand thrives online and on social media and took this leap into the physical domain as a first step in its retail expansion. The event was buzzing with fashion editors and fashion influencers looking stunning in looks from the collection.
This opening marks the first time customers can see and experience the quality and craftsmanship of the products first-hand outside of the MERABI Website. I love shopping and trying things on, but I am not a fan of shopping online. Nothing ever fits the way I want it to. I love to shop in small boutiques.
Nadine Merabi Affordable Luxury
The brand is working on an activation plan to launch wholesale partnerships across the UK and US and a series of pop-ups throughout 2024. We would love to see one in New York and Cannes and send all our girlies to it. MERABI plans to continue creating immersive pop-ups for its customers in a physical retail environment throughout 2024. As the challenging retail landscape is set to continue, Co-Founders Nadine Merabi and Blue Wilson believe offering customers exciting physical moments is more critical than ever.
If you are in London and need a party dress, head to 42 South Motcomb Street. The store opened on 7th December and runs through mid-January. Store opening hours: Monday – Saturday: 10 am – 9 pm and Sunday: 12 pm – 6 pm. Let’s start the party this season with something sparkly from Nadine Merabi or make Holiday PJs glam—things to do in London for fashionists.
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Photos : Nadine Merabi
