Shoutout Sunday Feature 6 – Layla Begum

This week’s Shoutout Sunday is with East London based business planning manager and Aspiring Model Layla Begum.

Meeting with Style Cartel posing elegantly in the vibrant and lively area of Portobello Road in London’s Ladbroke Grove, her warm nature and kind personality is what we enjoyed the most about Layla as she explains to us in this feature her ambitions in becoming a model, the helpful role she has within public health services as well as her involvement in campaigns that involved raising awareness which featured in BBC One’s current affairs programme Panorama.

Layla Begum for Style Cartel.
Shoutout Sunday Layla Begum, Ladbroke Grove (2020)

Who is this week’s Shoutout Sunday Layla?

Name: Layla Begum

Occupation: NHS Business Planning Manager

Based in: East London

Currently signed at:  

Height: 5’5” (165cm)

Shoe Size: 6 (39)

Waist: 37cm

Eye Colour: Black


Favourite Season: Winter 

Favourite City: London

Go to Fashion Brand: ASOS / Oliver Bonas / Joy

Layla Begum for Style Cartel.
Layla Begum, Ladbroke Grove (2020)

Layla thank you so much for taking part as this week’s face for Shoutout Sunday, we enjoyed photographing you earlier in the week at Ladbroke Grove and you seemed like a kind caring individual. Could you start by introducing yourself and informing Style Cartel about what occupation you are currently working in?

Hi and thank you for noticing my personality. I am Layla and I work in the NHS as a Business Planning Manager, thank you so much for allowing this photoshoot to be my first modelling collaboration. Both the photographers were so easy to work with.

Who are you currently signed with at the moment?

I recently got signed with BAME Model Agency.
Layla Begum for Style Cartel.
Layla Begum, Ladbroke Grove (2020)

Who is your favourite Fashion Designer and name one outfit that you admired the most?

Coco Chanel – Original Little Black Dress (1920’s), I do also Ralph Lauren’s Designs.

Name a campaign that you have been part of?

BBC Panorama “Who wants to be a Bitcoin Millionaire, 2018”
Layla Begum for Style Cartel.
Layla Begum, Ladbroke Grove (2020)

Describe to us your typical working day routine?

I kick start my day with jogging before starting at 9am. My daily routine includes being very organised, attending meetings and prioritising project activities. Due to the COVID-19 pandemic I’ve been working from home and supporting the new formed Trust PPE team (partnernship work with the Procurement, Estates and Infection Prevention Control) helping our Trust frontline staffs with PPE kits for service delivery.

What motivates you at your current place of work?

I’ve been in the NHS for the past 10 years and I am motivated by the diverse leaders, staff development and the selfless top rating service they provide to care for our patients.

You have mentioned on your Instagram bio that you have featured on BBC’s known television programme Panorama, what was this about and what did you enjoy about it?

BBC Panorama featured my story to raise awareness as I am a victim of scam trading as cryptocurrency. I enjoyed speaking out and helping with the investigation.
Layla Begum for Style Cartel.
Layla Begum, Ladbroke Grove (2020)

If you could give one piece of advice to those passionate in the arts, creative or hospitality industries what it would be and why?

Have Mentors. Learn from their mistakes to fast track your success.
Layla Begum for Style Cartel.
Layla Begum, Ladbroke Grove (2020)

Photos: Sachin Ghataaura

Besides our online feature, Layla’s portraits can be seen on our official Instagram page.

If you however enjoyed reading about Layla, you can still view our previous Shoutout Sunday feature with Creative Director and Founder of The Cactus Agency Zaf Shabir who was photographed in Shoreditch by clicking on

Style Cartel readers keep tuned as our next Shoutout Sunday feature will coming very soon, keep safe and have a lovely week.

Sachin Ghataaura

Photographer and Photo Editor

Sachin is a Photographer and Art Retoucher currently part of Style Cartel’s Lifestyle and Fashion Photography team. Having graduated from UAL with a BA (Hons) in Photography, Sachin is continuously inspired by the vibrancy of the London Art scene and takes admiration to local street art and maintaining his style with the latest fashion trends. With an avid passion for vinyl record collecting, attending exhibitions and expressing his creativity you will always see him with his camera equipment ready for the ‘lights, camera, action!’.

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