Fenty Corp. CEO Robyn Rihanna Fenty announced that Fenty Beauty and Fenty Skin will make its debut in multiple Africa countries, starting May 27, 2022. Initial countries receiving access to the brand include Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia and Zimbabwe with more to com.
@fentybeauty The wait is finally OVA!!! 🌍 AFRICA — we pullin up!! 🙌🏾 We’re so happy to bring @rihanna’s game-changing footprint to our amazing African family. 🤎 #FENTYBEAUTY will be available in Nigeria, South Africa, Kenya, Namibia, Botswana, Ghana, Zambia, and Zimbabwe local retailers starting MAY 27! #FENTYAFRICA ✨
Rihanna shared the news on Instagram where she wrote, “I’ve been waiting for this moment!! @fentybeauty & @fentyskin are finally dropping in AFRICA!!! Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, Zimbabwe…we comin at ya May 27th and that’s just the beginning!!!”
This announcement follows on the heels of Netflix’s “Bling Empire” cast member Kane Lim becoming the face of Fenty Beauty. Lim will be featured in upcoming campaigns and is the first South East Asian brand ambassador for Fenty Beauty.