Discover JORDANLUCA SS24 collection, which takes inspiration from the lipstick index and reflects the current economic hardships of the present moment.
JORDANLUCA’s latest collection is inspired by the “lipstick index,” a popular term coined by Leonard Lauder, a cosmetics tycoon. It is based on the idea that sells lipstick and makeup increase during tough economic times. They showcased their first full women’s wear alongside menswear. Throughout the collection, the reissuing detail symbolizes lipstick, a cosmetic that exudes power and statement making qualities.
The collection features a range of grey, browns, neutrals, muds, blues, and flocks of red appearing & disappearing throughout. Incorporating The City and The Wall St. These designs are not only nostalgic or futuristic but rather a reflect of the present moment. The collection’s lines and shapes follow a strict and binary interpretation of men’s and women’s bodies, but at the same time, it challenges gender norms.
The “bulldog” hunched style from FW23 is brought on over to SS24 in the form of trench coats, single and double-breasted blazers. Reimagines kilting with kilt-pencil skirts, dropped blazers, draped kilt dresses, and jackets. These designs are meant for a society in a post-anxiety period, where people find joy in adversity and happiness despite a difficult economic outlook. Their latest collection embodies a courageous and positive attitude towards life’s difficult challenges, which may seem naive but ultimately triumphs over jaded cynicism.
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