When we first heard that Jennifer Lopez was the new face of Intimissimi, all the girls from the block got excited. Stay here if you have not yet seen the video campaign for the “This Is Me…Now” Collection. JLo is showing the world that mature women are saucy at any age. In this campaign, Intimissimi’s fine craftsmanship meets the boundless creativity of Jennifer Lopez for the creation of an exclusive lingerie capsule launching on October 18, 2023.
Intimissimi x Jennifer Lopez
@stylecartelmedia Intimissimi x Jennifer Lopez This is sexy AF #Intimissimi #jenniferlopez When we first heard that Jennifer Lopez was the new face of Intimissimi, all the girls from the block got excited. Stay here if you have not yet seen the video campaign for the “This Is Me…Now” Collection. JLo is showing the world that mature women are saucy at any age. In this campaign, Intimissimi’s fine craftsmanship meets the boundless creativity of Jennifer Lopez for the creation of an exclusive lingerie capsule launching on October 18, 2023. #sillysexysassy #fypageシ
This partnership began with Lopez starring in Intimissimi’s SS23 collection as the global brand ambassador and is now reaching an exciting new phase with the release of the “This Is Me Now” capsule collection, designed with Jennifer Lopez. The collection marks a crucial second chapter in the creative partnership of the Italian brand and the American icon, who joined forces to blend Intimissimi’s dedication to exceptional quality with Jennifer Lopez’s distinctive style.
The collection’s name draws direct inspiration from Jennifer Lopez’s upcoming album, “This Is Me…now”, which delves into her profoundly transformative personal development journey. The collection’s name encapsulates the essence of her evolution, self-reflection, and embracing her true self. The lingerie collection artfully weaves these same growth and inner strength themes into its fabric in a remarkable parallel. The outcome is a lingerie collection that captures the essence of modern sophistication and empowerment.
“This Is Me…Now” Collection Drops
The inspiration for the collection was to create a one-of-a-kind collection of lingerie that harmoniously intertwines the sensuality and elegance intrinsic to women. Women can be sexy at any age!
Jennifer Lopez has accessorized the collection with a delicate detail—the hummingbird. This symbol, cherished for its connotations of luck, resilience, and vibrant energy, holds deep significance to her. Its inclusion adds an extra layer of meaning, infusing the pieces with her unique essence. The carefully chosen colour palette offers a trio of black, champagne, and jade green options. The timeless black exudes classic allure, embodying the essence of sophistication. The elegant champagne tone expresses a sense of refinement and grace.
The collection celebrates individuality and underscores the brand’s commitment to creating pieces that resonate personally with women from all walks of life.
Under the creative direction of Riccardo Ruini, alongside the creative vision of director Francesco Carrozzini and the lens of photographer Norman Jean Roy, the campaign artfully captures the true essence of women’s intimacy within a delicate and dreamlike ambience. The main videos offer a glimpse into one of her most personal moments amidst the throes of her creative process—both in crafting her new song and creating her lingerie collection.
Hot or Not? How sexy shall we get!
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