For us, we are most excited to see these shows:

Susan Fang — Friday 18 September

Susan Fang is one of London’s most intriguing designers and has attracted significant attention during recent fashion weeks. Her work combines technical systems, manual skills and imaginative themes as a part of her creative output.

Her SS2026 collection showcased her intricate methodology. Imagining a society existing 3,000 years in the future, Fang translated this futuristic world into 3D-printed shapes, silhouettes produced by computers, small decorative glass pieces using her established manual construction methods. In a partnership with her husband, Orelio, she used digital simulations of air currents to shape computer generated forms. She then converted those virtual shapes into physical garments – but also included tactile elements like layered “air flowers”, feathers, beads and transparent textiles. These materials ensure the final collection maintained a connection to its manual labor.

Her recent projects continue to examine the relationship between technology and emotionality. In her AW2026 collection, displayed in Shanghai her home, she utilized historical styles alongside modern materials. Using light silk fabric, nylon netting, resin insects and 3D-printed shoes, a visual style characterized as existing outside of common terrestrial experiences was curated.

So what are we expecting for SS27?

We expect more experimentation, but hopefully not just for experimentation’s sake. Fang’s strength has always lied in making technology emotionally connect to the audience, over simply technical elements. We also expect sculptural silhouettes, intricate surface treatments and an increasingly sophisticated dialogue between digital design and traditional craftsmanship.

Ahluwalia — Saturday 19 September

Few London designers have developed such a distinct visual, creative, and culturally significant design language as Priya Ahluwalia.

Her SS2026 collection, named Affinity, explored love and intimacy through her combination of her Nigerian and Indian heritage. The collection drew upon her experience’s with Bollywood cinema, Motown, Indian miniature paintings and the Nigerian goddess, Oshun. Detailing such as draped silk, fringe, asymmetry and denim were used to express the contradictory feelings associated within romantic relationships – tension, vulnerability, romance and release.

However, in Ahluwalia’s AW2026 collection, they took that conversation somewhere more communal. Friendship became the central theme, and this was embodied through braided details, interlocking, and woven denim. The collection demonstrated Ahluwalia’s increasing ability to translate personal and cultural research into creative ingenuius.

This is particularly unique because Ahluwalia is a designer whose work rewards closer examination in order to appreciate her ingenuity. Her collections aren’t simply about beautiful clothes; they are constructed around narratives of her personal identity and hertigate.

Having personally examined Ahluwalia’s work academically when looking at factors affecting emerging fashion enterprises, this is one show I’m particularly excited to experience in person, as Ahluwalia has continued to rise above the crowd, securing their space as an influential fashion brand.

So what are we expecting for SS27?

For SS27, the question is where that narrative goes next. Ahluwalia has already displayed collections from romantic relationships to friendship and community. What other forms of connection could they explore next? Whatever the subject, we expect research-led storytelling, strong textile development and the collision of tailoring, sportswear and occasion dressing that has become central to the house.

Richard Quinn — Saturday 19 September

Quinn’s recent collections have historically focused on the art of occasion dressing (the practice of selecting and styling an outfit to match the specific formality, time, setting, and dress code of a notable event or social gathering). His AW2026 collection pushed that idea in a different way, contrasting the strictness of highly constructed gowns and corsetry with a futuristic fantasy setting. The result was a vision of “cosmic couture” with formal dressing reimagined for a world far beyond the traditional ballroom.

His SS2026 collection presented 44 highly constructed and embellished looks with a narrow colour palette: moving from black and white into red, fuchsia and pastel. Rather than moving away from glamour as newer trends suggested, Quinn has doubled down on it.

And that makes his SS27 show particularly exciting.

At a time when much of fashion is obsessed with the ‘clean girl aesthetic’, quiet luxury, and minimalism, Quinn continues to argue for fashion as spectacle of creativity and art. His collections remind us that getting dressed should be fun and important.

So what are we expecting for SS27?

We expect drama, elaborate construction and occasionwear pushed beyond convention, but perhaps Quinn may surprise us – continuing to question what modern glamour actually looks like.

McQueen — Sunday 20 September

Few names on the London schedule carry the same weight as McQueen.

This season is particularly special as Seán McGirr will present McQueen’s SS27 collection in London, noting the house’s return to the city. The British Fashion Council has marked the show as one of the key moments for this year’s September’s schedule.

McGirr’s tenure has been more difficult than those of other creative directors as the houses’ founder still remains one of fashion’s most influential figures.

Nevertheless, his recent collections suggest that the designer is becoming increasingly confident in that process of taking up this challenge. His AW2026 collection explored intimacy and voyeurism in a more psychologically driven form of glamour – while his Resort 2026 work drew on images of British aristocratic society and transformed them through sharp tailoring and a distinctly modern attitude.

More recently, McGirr’s Paris presentation for AW2026 was described by The Guardian as ‘one of his strongest collections to date’, with his respects to McQueen’s Widows of Culloden by accompanying them with new interpretations of tailoring and lace on the body.

This is homecoming for the brand.

So what are we expecting for SS27?

For SS27, expect a conversation between British identity, sensuality and the house’s archive—but the real thing to watch will be how far McGirr pushes his own voice and still retain his founder’s legacy.

Burberry — Monday 21 September

And then there is Burberry, fashionably late.

Closing this year’s London Fashion Week on Monday evening, Daniel Lee’s Burberry remains one of the most anticipated fashion shows.

Lee’s recent approach has been deliberately restless. For Spring/Summer 2026, he paid homage to British music culture and 1960s–70s references by incorporating shorter trenches, skinny tailoring, colourful leather, sequins and fringed accessories into the designs. The collection notably reduced the emphasis on the traditional Nova check and conventional trench coat by instead choosing to reinterpret Burberry’s codes through a more directional lens.

For Fall 2026, the mood shifted again. Lee delved into London’s nightlife through a show staged at Old Billingsgate, using Tower Bridge as part of the theatrical setting and bringing a darker, more nocturnal energy to the house, serving as a distinctive shift in the brands aesthetic posititoning.

That constant evolution makes Burberry one of the shows I’m most curious about.

Where does Lee take the house next?

The challenge is no longer proving that Burberry can be modernised. He has already demonstrated that. The question is whether these different cultural references can begin to form a more coherent long-term identity for the house.

With Burberry closing LFW, expect a major production, strong British references and—if Lee’s recent work is anything to go by—a familiar house code viewed through an unexpected lens.

The London shows on our radar

From Susan Fang’s fusion of technology and craft to Ahluwalia’s cultural storytelling, Richard Quinn’s maximalist glamour, McGirr’s ongoing reinvention of McQueen and Daniel Lee’s increasingly experimental Burberry, the common thread of this year’s LFW is  reinterpretation.

London has never been at its strongest when it attempts to imitate the rest of the fashion capitals. Its strength is its willingness to experiment.

And with several established British houses returning alongside emerging designers, SS27 could be a particularly interesting season for London to reaffirm exactly that.

For me, the excitement is not simply in seeing the clothes on the runway. It’s in seeing how these designers respond to where fashion is now—and, perhaps more importantly, where they believe it is going next.

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Photo Credits: https://www.showstudio.com/?gallery=1&look=1, https://ahluwalia.world/pages/aw26

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The New Guard: How Soutoura is Redefining the Modest Aesthetic in Paris

She pulled up to Paris Modest Fashion Week 2026 with an undeniable aura. Later, we realised this was the visionary behind Soutoura. She wasn’t just a guest; she was the headline.

Soutoura Modest Streetwear

Who is SOUTOURA?

Soutoura is a French-based label speaking a new fashion language. The designer bridges the gap between high-concept sci-fi and the concrete jungle. She designs for a Gen Z audience that refuses to compromise on faith or flair.

Her collection feels like a fever dream of The Matrix meets Manga culture. It is sharp, rhythmic, and deeply rooted in hip-hop aesthetics.

The Future is Modest (and It Looks Like This)

Why Soutoura is the Future of Global Fashion

Soutoura represents a massive shift in the industry. The brand will soon ditch the “modest” qualifier entirely. This is simply a great design that happens to offer coverage.

The collection echoes the architectural mood of Rick Owens. It carries the elevated comfort of Fear of God. However, Soutoura adds a modern, feminine edge that is entirely her own.

The pieces speak to anyone who loves oversized proportions and technical fabrics. It is a universal wardrobe for the modern nomad.

Key Pieces & Silhouettes

• The Beaded Niqab: A “fire” accessory that blends tradition with high-fashion rebellion.
• Reimagined Denim: Structured, bold, and perfect for a street-style edit.
• Technical Track Jackets: Sleek lines that look ready for a cyberpunk epic.
• Oversized Tracksuits: High-quality draping that elevates the humble lounge set.

The Verdict Rating

The Style Cartel Conclusion

Soutoura proved that modest fashion is no longer a niche category. It is a powerhouse of innovation. Her debut at PMFW 2026 marks the rise of a new streetwear titan.

The world is watching, and the Gen Z crowd is already hooked. This is not just a trend; it is a movement.

Leave a comment below with your favourite look! Follow us on Social Media for more fashion tips and exclusive runway access.

Photo credit: Rooful Ali

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The Hermès Autumn-Winter Guide for Men’s Bags

In this season, Hermès have reinvigorated the Plume bag with new fabrics such as: leather, suede, canvas, and even exotic hides. New ‘boombox’ suitcase shapes bring back a wave of playful nostalgia we have missed with recent collections. When it comes to Hermès, accessories aren’t just accessories, they have their own lives and speak to quiet confidence.

Hitting the runway at the Palais Brongniart for the last Paris Men’s Fashion Week, Véronique Nichanian says farewell after 37 years at Hermès. Each bags looking like the last brushstroke from an old master but also the promise of something new.

The Plume stands at the collection’s core. Back in the 1960s, it was Hermès’ first all-leather travel bag, and here, it grounds the whole presentation..

The Plume

The Plume is one of Hermès designs that operates quietly. Unlike its popular counterparts, it doesn’t rely on obvious branding to signal status but instead, it communicates through construction. Details like polished finishes, saddle stitching, and the use of generous, workable leather showcase craftsmanship without excess. Its defining features are practical: lightness, clean lines, and a long zipper designed for secure, effortless closure.

How Hermès have made the Plume feel 2026

FW26 Plume begins in its most expected form: tall, upright, and sharply defined, but Hermès decided to soften the bag’s trademark rigidity across this collection, with slouchier variations that feel more fluid and lived-in.

The design redistributes the structure instead of removing it: the base and handles remain precise, whilst the body loosens, allowing the leather to fold and bend. This shifts the bag from travel-ready formality, to everyday ease.

Hermès isn’t alone in this approach. Brands like The Row, Bottega Veneta, and Celine, have been pushing the same softened silhouettes — bags that hold their structure but collapse slightly in use. The FW26 Plume fits directly into this wider shift. This is what makes it feel distinctly “2026.” Aligning with a broader move toward softer expressions of power dressing, almost a menswear parallel to the corporate ‘soft girl’ aesthetic.

The Signature Hermès Lock

These are miniature proofs of the maison’s “object” DNA. It’s lock draws on the “intricate mechanisms and fine craftsmanship” of both the Plume and the Quirus models. Here, construction, mold assembly, and clasp are the focus rather than the overall embellishment.

Hermès’ Nod to 80s chic

FW26’s most talked-about bag is also one of their most restrained: a square suitcase design with a leather panel sculpted to resemble a boombox, a subtle nod to the late ’80s, when Véronique Nichanian first joined Hermès.

The late 80s marked a shift not just culturally in the rise of mobile music, street fashion, and youthful exuberance but internally for Hermès. The boombox encapsulates this moment perfectly. It represents mobility, individuality, and creativity. This resonates now with Gen Z audiences and is a smart aesthetic link for groups desiring 80s/90s flair.

Crucially, it must still function as a Hermès suitcase and bear their trademark: structured, balanced, and practical, which Hermès’ designers have nailed to a T.

The Leather Plumes Reimagined

In glossy black, this holdall feels strong and bold. Its reflective leather sharpens every edge and stitch line, turning the bag into a fierce statement fit for corporate and social settings. In bright red, this same silhouette becomes more dynamic and strikes against the season’s otherwise muted palette of charcoal, taupe, and deep neutrals. The intensity of the colour is balanced by the constraint of the overall design, with a central zipper spine and measured hardware keeping it controlled rather than theatrical. Then, in deep green exotic finish, the Plume shifts into a rarer and more opulent figure. The mirrored croc surface catches light beautifully giving the scaled texture a jewel-like depth while preserving the bag’s understated shape.

In suede, the Plume leans into a softer, homey and intimate feel. Its light-absorbing texture relaxes the bag’s sharp silhouette and edges, shifting the mood from business to understated leisure. This also reinforces Hermès’ FW26’s quieter, slower approach to luxury.

Hermès’ Canvas Collection for AW26

These canvas holdalls prove that practicality can still feel luxurious. In ecru and deep navy canvas with dark leather embellishments, Hermès balance softness with structure. The protected corners, reinforced bases, and defined panel lines intertwine traditional definitions of luggage and tote.

What sets Hermès apart is their luxe simplicity. Where its counterparts equate utility with visible logos or overtly technical detailing, Hermès maintain legacy by keeping their pieces refined with clean seams, precise front pockets, and leather trim that feels timeless. This enables their clientele to enjoy travel gear that is thought through, capable, and extremely polished. The art of craftsmanship over performance.

For us, FW26 proves that Hermès is continuing to redefine and reimagine luxury fashion through precision, restraint, and material intelligence, with every bag focused on timeless design and practical chic.

For more runway analysis and fashion insights, follow us on our socials (Instagram and TikTok) and stay connected to the conversation!

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Ramadan Modest Style Guide

We have curated a guide of 11 remarkable women. These tastemakers demonstrate how impactful modest dressing can be. They prove that creativity never requires compromise.

The New Era of Elegant Modesty

What is Modest Fashion Style?

Modest fashion refers to clothing designed to conceal rather than accentuate the body. It often features higher necklines, longer hemlines, and looser silhouettes. For many, it reflects religious or cultural values. However, it has evolved into a massive global trend. It blends high-fashion aesthetics with personal comfort and dignity.

Is this Niche Growing?

The modest fashion industry is exploding. Recent reports value the global modest clothing market at over $300 billion. Projections suggest it will reach $400 billion by 2027. This growth stems from a young, fashion-conscious Muslim population. These consumers demand luxury and variety.

Why Brands Need to Pay Attention to Modest Style

Brands cannot ignore this demographic. Muslim consumers spend roughly $2.5 trillion annually across lifestyle sectors. In the UK alone, the “modest pound” contributes significantly to retail. High-end labels like Fendi and Prada now create exclusive Ramadan capsules. Diversity in sizing and coverage is no longer optional; it is essential for commercial success.

The Icons: 11 Women Redefining the Ramadan Aesthetic

Muzi Sufi

Based in Dubai, this Pakistani photographer possesses a minimal, statement-making aesthetic. She juxtaposes traditional elements with contemporary silhouettes. Her feed offers a masterclass in clean visuals.

Fatma Husam

Fatma does modest dressing the avant-garde way. As an ambassador for Tiffany & Co., she gives the modern abaya an eclectic facelift. Her sharp styling defines Emirati luxury.

Yara Alnamlah

This Saudi entrepreneur effortlessly marries contrasting shapes. She pairs fluid kaftans with structured, power-shoulder blazers. Her look represents her cultural background with global appeal.

Soha Taha

Soha brings street-style flair to traditional looks. We love her use of bomber jackets and chic balaclavas. She uses atypical storytelling to make conventional pieces feel fresh.

Mthayel Al Ali

Rooted in simplicity, Mthayel embodies traditionalism with ease. Often seen in regional brands like Nafs, her approach is uncomplicated and easy to replicate.

Leena Al Ghouti

Leena views modesty as creative freedom. The Palestinian-Canadian creator adapts global trends autonomously. She is a favourite of cult brands like Loewe and Miu Miu.

Kholoud Al Ali

Qatar’s luxury pioneer defines her style as understated opulence. She favours minimal silhouettes that allow high jewellery to take centre stage.

Dalal AlDoub

The Kuwaiti entrepreneur is the queen of smart layering. She builds outfits using different colourways that fit perfectly into a modest narrative.

Nia Amroun

Nia expertly styles oversized, covered silhouettes. Her monotone, structured looks are tailor-made for minimalists seeking sophisticated inspiration.

Fatema Al Awadhi

Fatema expands the modest narrative through calculated experimentation. She boldly plays with prints and textures, like pairing zebra jackets with vibrant red accents.

Rawdah Mohamed

The Norwegian-Somali model is a prominent advocate for Muslim women’s rights. Moving from healthcare to fashion, she uses street style to demand inclusivity. She treats fashion as a form of escapism, free from judgmental limits.

Your Most Stylish Ramadan Yet

Modest fashion is a powerful expression of identity. These 11 women prove that tradition and trend can coexist beautifully. Whether you prefer Muzi’s minimalism or Fatema’s bold prints, there is inspiration for everyone. This Ramadan, embrace the joy of mindful dressing.

Follow Style Cartel and leave a comment below! Which icon’s style will you be channelling this Holy Month?

The post Ramadan Style Guide: 11 Women Whose Modest Looks We Love appeared first on Style Cartel.

Source: NYTimes

HALF WAY TO PERFECTION

In an industry dominated by maximalism, logos, names, structured silhouettes and sought after pieces, menswear has often suffered at the hand of societal pressures of what masculinity truly is. Whether individually defined by traits of strength and power, or acceptance of femininity and its beautiful contrast to the norm — these ideals have skewed the significance of menswear, and in many ways, limited its growth and creativity. Therefore, designers and stylists are left (and more interested) in building concepts of beauty in female models.

With the resurgence of the quarterzip, menswear has entered a more deliberate era, one where formality whispers rather than shouts. This surge can be attributed to UK TikTok, which popularised the look for corporate settings, manifesting the perfect balance between casual and overtly formal.

Source: Pull and Bear

REPOSITIONING THE ORDINARY

Every fashion revival begins with re-evaluation. The quarterzip did not just appear in modern wardrobes, but returned via good repositioning.  What was initially manufactured as casual sportswear for rugby and football players, or even worn by ‘tracksuit warriors’, definitely allowed the quarterzip  to portray an image — but not necessarily one that aligned with modern day fashion. Despite this, the sweatshirt commonly found its way into offices on ‘casual Friday’ themes, allowing men to blend simplicity with corporate expectations.

Recognising its more common usage in office spaces, and in addition, its association with a newer generation of young businessmen; designers stripped this garment back to its essence, proportioned fabric and intention, elongated sleeves that once pooled too close to the wrist, and remodelled zips that felt architectural rather than functional.

Today, it can often be seen as a piece emphasising class, stature, youth and repurpose.

Source: Campbells of Beauly

CONTROL, NOT APPROVAL

The quarterzip thrives because it resonates with traits of masculinity and particularly, control. The restraint of zip length contributes to composure and propose a shift to maturity, visibility and privacy. With its use corporately, ties and white shirts can often be expected to peer out of its top opening. The act of adjusting the zip becomes almost ritualistic — a subtle choice that signals mood and sometimes, status.
Its loose fit and softened silhouette give it a unique shape compared to its predecessors.

Source: MKI MIYUKI ZOKU

THE FUTURE OF THE QUARTERZIP

Although seen as a momentary trend, the quarterzip is uniquely positioned to become a cornerstone rather than a phase. We have seen designers utilise different fabrics (than the common cotton jersey) e.g., leather, bonded wool, and silk blends, allowing for usage both inside and outside. Elongated zippers, hidden closures, and asymmetric placements also contribute to a beautiful creation.

Technological advancements allow for the possibility of temperature-regulation, modular constructions, all of which extend its wear and staple it into menswear.

Source: NYTimes

The quarterzip is appealing beacuase of its refusal to be absolute and continued variation. Starting off in a confined niche sportswear aesthetic, it has successfully scaled corporate scenes, to now, everyday menswear. Though, hype and popularity have aided its rise once again, it demonstrates a bigger image of how men want to feel in their clothing — where women tend to seek beauty and femininity, menswear leans into power dynamics and control.

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When asked to think about the colours of brown, beige, caramel etc., one often casts their mind to fall (or autumn — for all of our British divas). Whether it’s the crunching of crispy leaves under busy feet or cozy blanks in the warmth of a pumpkin-decorated home, the atmosphere of fall often takes us somewhere nostalgic in our minds. Fashion rules are shifting and society is leaning more ‘clean-girl/boy’ aesthetic with neutrals at the head of it all. So, in many ways these colours that we associate with only one time of year — are a lot more of everyday statements of sophistication and minimalism.

Source: ENFNTS Terribles

It Breaks the ‘Fall’ Monopoly

Fashion rules used to dictate (or highly suggest) that neutral fashion was strictly for fall. Within the past 10 years, summer has been a time to embrace colour, often in the form of y2k fashion, alt aesthetic or other sub-categories. Summer could also give boho chic vibes, from the resurgence of indie music festivals such as Coachella or Burning Man — people wanted to feel something deeper than just themselves. So, the question I and many others have asked is; why hasn’t this liberality been afforded to fall until now?

Designers from Paris to Tokyo e.g., Fendi in their FW25 RTW show deploying a ‘restrained yet opulent palette of deep browns, rich neutrals, and warm pastels’ (The Fashionisto) or COS with shades of ‘chocolate brown’ and ‘camel’ in their FW25 collection — are proving that neutrals can dominate in every season. From a simple camel linen dress in the July heat, or soft taupe separates in March, these shades so strikingly autumn, emanate vibrancy to warmer months. They aren’t seasonal, they’re stylish.

Source: Kat Collins for Who What Wear

Minimalist Movement

There’s a clear reason why a large portion of society have switched to neutral fashion — it just works. The colour schemes are adaptable, elegant and even opulent and mouldable. You can switch things up by layering different pieces, experimenting with structure and silhouette or even mixing unique textures. A monochromatic neutral outfit can scream put together, and this is often needed for individuals in corporate scenes who still want to feel fashionable and up-to-date. This also goes for bags — where in today’s online culture — we are seeing far less primary coloured handbags, and more natural toned blacks, browns, greys and even olive greens and wine reds for those wanting to try something colourful yet chic. By shedding this ‘seasonal’ label, neutrals have fully incorporated themselves into chic minimalism and Gen Z lifestyle.

Source: Alice Cary for British Vogue

Neutrals are and have been… everywhere

A lot of us see this rising popularity in minimalist, neutral fashion as a new thing, but it’s really not. They are timeless. Going as far back as to the early 20th century from Coco Chanel revolutionising womenswear by firstly introducing beige, white, black, and cream suits — collarless, box tweed jackets with a slim skirt — famously quoting ‘I take refuge in beige because it’s natural’, natural and not necessarily autumnal. Followed up by the early stages of Elsa Schiaparelli and Madeleine Vionnet, who emphasised cut and form not just colour, allotting these shades to allow more focus on garment design. This has been succeeded by brands such as: The Roy, Max Mara, Bottega Veneta, and COS, with neutral fashion pieces synonymous with quiet wealth and stealth luxury.

Source: Emma Spedding for British Vogue

The Kardashian-ication of Beige

If Chanel gave beige its first breath of life, Kim gave it a full-blown rebirth. What was initially seen as a colour for the purpose of design technique, simplicity, and class, very quickly became an international symbol of hyper-curated, social media luxury.

From the debut of the Yeezy collection in February 2015 in collaboration with Adidas during NYFW, audiences were captivated by the dusty neutrals — taupe, sand, bone and every tone of beige imaginable. No-one could foreshadow this becoming a uniform of digital era opulence or an entire movement. Many argue that this was the first time an aesthetic had seeped into other forms of design e.g., interior (with first looks of ‘Kim’s beige palace’ in Architectural Digest 2018, designed by Axel Vervoordt) or even graphic, with many small businesses taking up a very minimalist, beige appearance to their socials. The colour seemed to firstly democratise luxury, as anyone could tap into the ‘old money’ aesthetic with a tonal outfit and good lighting, and also blurred beige’s gender and season, with Yeezy tone-on-tone sweats, sculpted bodysuits, and nude mesh dresses turning beige into a year-round statement that could be dressed up to be classy, elegant, and sophisticated, or down to be comfortable, sensual, and unbothered.

Source: Getty Images

Now the question lies with you, is neutral fashion seasonal or not?

As always, please make sure to follow @StyleCartel on Instagram and TikTok and comment on our posts that you find interesting, we would love to hear what you have to say!

The post NEUTRAL FASHION ISN’T SEASONAL ANYMORE: Why Fall Doesn’t Own Beige Anymore appeared first on Style Cartel.

The Strength of Softness

Amina The Brand advances its mission to redefine modest fashion, skilfully merging tradition and modernity. The “Blossom” collection showcases airy plaited skirts, fluid silhouettes, tailored ensembles, and thoughtfully layered outfits that appear to glide with every movement. Each item embodies a sense of lightness, designed with the thoughtful consideration and subtle strength that have defined the brand’s identity.

Taking centre stage on the runway, 14 designs — ranging from adorned caftans to boubous — are curated in vibrant colour choices and gentle tailoring. Lightweight materials like silk and organza, combined with floral hues and designs, capture the spirit of spring renewal.

A Story Woven Through Culture

Rooted in Nigerian heritage, Shagari’s designs stay true to the brand’s core values: storytelling, modest elegance, and thoughtful detail. The show begins with Nigerian model and beauty queen Shatu Garko, whose assured demeanour captures the essence of growth and cultural pride celebrated by “Blossom. ”

Shatu Garko, who opened the show and is also known as the world’s first hijabi to win a national pageant, wears a beautifully crafted set featuring a long-sleeved silk camisole with a flowing, ruffled organza cape, printed with delicate white cherry blossoms on a rich orange base. On the runway, the Cherry Blossom set catches the light with every step, with its flowing silhouette moving effortlessly across the runway. The touch of the organza cape and soft structure gives the whole look a sense of life and movement, like a flower in full bloom. Whether imagined at a daytime gathering or a more formal setting, the design leaves a strong, feminine impression.

More Than Just Flowers

On the brand’s official Instagram account, Amina Shagari states that “Blossom” is more than just a collection; it’s a “transition between seasons, between cities, and between moments”. Each piece in this collection confirms that modesty is not just about hiding our beauty, but about finding a new way to express it.

Another highlight from the runway features a bold, deep red set distinguished by a sculptural, draped neckline and intricate geometric patterning. A red plissé skirt maintains a familiar modesty and composed aesthetic, while the Orme blouse is adorned with a silk plissé draping that introduces a new vibe of confidence. However, it was the interplay between the structure and the softness that made this look particularly captivating. For this outfit, a beautiful drape falls softly over the shoulders and neckline, conveying a sense of softness without any trace of stiffness or harshness. In fact, this design once again captures the true spirit of Blossom: it’s not just graceful but also purposeful, exuding a quiet elegance that speaks volumes.

“Blossom’s” Bold Statement: Modesty Redefined

As the show comes to an end, it is clear that “Blossom” encapsulates more than just a seasonal collection; it’s a powerful statement about the evolution of modest fashion. Successfully, Amina The Brand has created pieces that honour traditional values without renouncing style, proving that modesty and high fashion can coexist beautifully.

Looking back, the debut of the Blossom collection at Abu Dhabi Modest Fashion Week feels less like a single moment, rather, it can broaden the conversation around modest fashion. So far, with a careful balance of storytelling, tradition, and contemporary design, Amina The Brand is showing us that modesty and modernity can move together with ease. As the industry opens itself up more fully to different voices and perspectives, Blossom can certainly offer a clear and confident vision of what the future can look like.

Stay ahead of the style curve! Follow Style Cartel Guide for the latest fashion news, exclusive designer spotlights, and insider looks at global fashion weeks. Find us on Instagram: @StyleCartel TikTok: @StyleCartelmedia.

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“Where Modesty Meets Style”

“Where Modesty Meets Style”: this is Marina Swimwear’s motto, and you can clearly see why once Halima Aden walks out the backstage. Blinking lights, white runway with gold touches, and electronic music are just a frame to the innovation that this collection brings.

Finally, the shows starts and Aden emerges on the runway, commanding attention with each measured step. As one of the mind behind the Marina Swimwear collection, her presence instantly sets the tone for the evening: confident, graceful, and unapologetically modest. Her eye-catching look is crafted by a rich earthy brown tailored trousers, draped by a flowing pareo kimono which features an abstract geometric pattern in teal, white, and brown. Furthermore, to add more colour, Aden wears a teal turtleneck which perfectly harmonies the whole look. Finally, the crisp white headband crowns the look, adding an air of refinement that feels intentional, rather than ornamental.

Marina Swimwear: Back from the future

Marina Swimwear once again remarks their goal to make women feel comfortable, confident, and beautiful. Their designs blended with the premium, quick-drying fabric, are becoming a statement for the future of modest swimwear.

Geometrical patterns are not the only graphics we see in Halima x Marina Swimwear collection; colour blocking is also very present. In a different look, Marina Swimwear push their distinctive modest burkini; this time cooler tones are the main character of the look. The model wears grey trousers paired with a matching long tunic top. Blue stripes run from the neckline to the wrists on both sleeves, adding a sleek contrast, while a bold neon green zip at the center injects a sporty, modern edge. Additionally, white blokes accent the sleeves, and a wide band in coordinating shades frames the lower hem of the burkini. To close the look, an original hat takes its own space with its particular design, which reminds of a shuttlecock, keeping the sporty style of the outfit.

Everyone Wants A Burkini

Marina Swimwear and Halima Aden partnership paints a collection of masterpieces. This incredible collaboration arrives at the perfect moment, when covering up is becoming a bold fashion statement. In an era where modesty is becoming increasingly celebrated, this collection proves you don’t have to compromise style to feel comfortable. Each piece offers a refreshing alternative to conventional swimwear: expressive, empowering, and undeniably chic. Finally, with innovation stitched into every seam, Marina Swimwear invites women everywhere to embrace the future of modest fashion with confidence.

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The Power of the African Touch

AFRIK ABAYA redefines modest fashion by intertwining the traditional abaya silhouette with bold African fabrics, resulting in the brand’s authentic and bold “African Touch.” Consequently, this aesthetic is unmistakable on the runway: think rich velvets and silks, flowing kaftans, and dramatic sleeves lined with vibrant print. This runway is truly an example of an elegant blend of Middle Eastern grace and African soul.

Intricately embroidered panels and floral brocades enhanced the silhouettes without overpowering them. Each model walks with confidence, modesty, and strength, affirming that dressing modestly does not mean blending into the background; it really is quite the opposite. Even though the colour palette within this collection is primarily black, the statement pieces of beautifully chosen floral patterns and splashes of orange and silver pull the whole look together and intertwine boldness with elegance.

AFRIK ABAYA is a Movement, Not Just a Collection

AFRIK ABAYA’s collection on this runway isn’t your average collection; it is a movement and one that challenges the boundaries of modest wear and uplifts Afrocentric design on the global fashion stage. The Ubuntu Elegance Collection is more than a series of looks; it is a visual dialogue between two continents, united through texture, structure, and intention.

Each look features commanding cuts and silhouettes that move with grace across the runway. Accessories, like statement headwraps and minimal clutches, reinforced the theme of Afro-Middle Eastern elegance, while subtle beadwork and artisanal finishes honoured the craftsmanship of both traditions.

The Ubuntu Elegance Runway Moment

As the models make their final walk, the soft, yet faltering, glow of stage lights highlights the exceptional craftsmanship of each piece, showcasing the unique Afro-Middle Eastern fusion. This moment solidifies the Ubuntu Elegance Collection as a defining milestone, not just for the brand but for the entire modest fashion industry.

Modest, But Never Invisible

What stood out most was AFRIK ABAYA’s ability to frame modesty as a form of powerful self-expression. There is nothing muted about these looks. The collection embraced volume, drama, and cultural richness, proving once again that modest fashion can be both breathtaking and bold.

The show was a reminder that modesty isn’t about hiding – it’s about highlighting what matters most. Identity. Intention. Integrity.

A Designer to Watch In Modest Fashion

Overall, with the Ubuntu Elegance Collection on the runway at Abu Dhabi’s Modest Fashion week, AFRIK ABAYA establishes itself as a vital voice in the landscape of modest fashion. Their vision is bold, pays ode to cultural heritage and is making a commitment to guiding women into feeling powerful and elegant in the ever-evolving and more inclusive world.

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These ethereal creations, fashioned from gossamer-light materials that seemed to float with every breath and shimmer with a subtle luminescence, whispered of exclusive escapes and refined ease. Long, languid shirt dresses and gracefully draping dust coats emerged as signature pieces. Often paired with meticulously chosen, complementary accessories – think the silken whisper of a blush pink hijab against the tranquil expanse of a sage maxi dress. Notably, innovative, floor-length headscarves. Their lines echoing the sleekness of a durag, added an avant-garde touch to this vision of quiet grandeur, hinting at a world where luxury transcends the obvious.

The Gleam of Subtlety: Liquid Lightness

From the moment the first model glided onto the runway, an aura of effortless luxury enveloped the space. The collection’s heart lay in the lightweight materials which appeared to possess their own inner light. Flowing like liquid moonlight with each delicate step. Sleek satin sets, in shades of whispered sky and seafoam, draped with an almost weightless elegance, suggesting a languid comfort befitting the most exclusive summer retreats.

Crowning these visions of refined ease were the dramatically oversized summer floppy hats. Their wide brims creating pools of shadow that framed the face with an air of cinematic glamour. Instantly conjuring images of sun-drenched terraces and hushed conversations.

A Palette of Serenity: The Softest Touch

LES Atelier collection colour palette was a study in serene indulgence. Each hue a soft whisper of summer. Tranquil pastel blues evoked endless skies. Soft greens hinted at lush, private gardens, and the elegant neutrals spoke of timeless sophistication. These delicate shades, applied to the fluid lines of the garments, allowing the exquisite quality of the fabrics to take centre stage. The lightweight materials possessed a subtle sheen, catching the ambient light with a delicate shimmer, further enhancing the feeling of understated opulence. Long shirt dresses flowed like gentle breezes, while dust coats trailed with an airy grace, each piece a testament to refined simplicity.

Harmonious Details: A Quiet Perfection

The styling was a masterclass in understated perfection. LES Atelier meticulously selected complementary accessories that amplified the sense of quiet luxury. Imagine the silken drape of a soft pink hijab, its subtle sheen echoing the luminous fabric of a flowing sage green maxi dress – a visual harmony that spoke of impeccable taste. This inclusive collection, with its daring yet refined headwear and effortlessly chic silhouettes, hinted at a world where luxury resided in the quality of the fabric and the precision of the cut, rather than overt embellishment. The overall effect was one of serene grandeur. A luxury resort style collection designed for sun-drenched days spent in exquisite comfort.

Elevated Ease: Luxury Redefined

LES Atelier, showcased in Abu Dhabi, embodies a philosophy of elevated ease. Where luxury isn’t shouted. But rather whispered in the rustle of exquisite fabric and the graceful fall of a perfectly draped silhouette. Their commitment to high-quality craftsmanship and the subtle art of refined detail was palpable in every piece. This collection wasn’t about bold and overt statements. It was about establishing a language of enduring style for the woman who understands the power of understated elegance.

A Lingering Aura of Refinement

Ultimately, LES Atelier’s presentation at Abu Dhabi Modest Fashion Week was an immersion into a world of hushed luxury. It was an invitation to embrace a personal style defined by quality, subtle detail, and an inherent sense of refined ease. The collection, with its dreamlike palette and exquisitely fluid forms, left a lingering aura of sophisticated tranquility, a testament to the enduring allure of understated opulence in the realm of global fashion.

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