With it almost being time to start booking beauty appointments in the UK again, today we explore Beautystack, the app created to bring beauty professionals and clients together.
What is Beautystack?
Sharmadean Reid, the founder of WAH Nails, launched Beautystack in early 2018. The creation of the app stemmed from wanting to give professionals a platform to market their services whilst clients could discover a range of treatments.
Users can simply book beauty and wellness services as well as share their beauty looks with their followers.
Connecting in-app booking and beauty related discovery
It is common for clients to arrive at beauty appointments with various visual inspirations. However, it can be difficult to transfer inspiration into reality.
The purpose of the Beautystack app is to eliminate such disappointment. The app enables clients to book directly with the professional behind the image or style. So, if you happen to find your dream nail design on Beautystack, you can book in with the exact professional behind the design in just a few clicks!
Building a platform that supports female professionals
Whilst Beautystack values customers and their needs, the focus on empowering female professionals to build and control their brand is highly important.
In conversation with Harpers Bazaar, Reid states that although social media helps people to market their beauty products / businesses, the algorithm does not help beauty services to get booked.
Reid discusses the evolution of beauty services. She speaks of Avon, a beauty brand built upon door-to-door selling. Also, how as a woman “growing up in the hood”, Avon was the gateway to making money and connecting with other women.
Further, she questions how prior to her creation of Beautystack, why there wasn’t a beauty tech equivalent of this form of service.
“If someone wants to drive a taxi, there’s Uber, to utilise your spare room, there’s Airbnb”, says Reid. Continuing with the fact that there was no focus on building a tech platform that highlights beauty, as much as there was on more masculine areas. Her reasoning for this was simply because “there’s not enough women building tech.”
Before the release of various booking apps, beauty professionals relied on a multitude of platforms to communicate with clients. From emails to websites, there was a clear lack of booking software. However, with Beautystack’s format of having clients contact professionals directly, it is now easier for professionals to have more control of their brand.
Beauticians now have one platform in which they can create/publish visual content and manage bookings. Consequently, clients can save and share treatments, boosting the exposure of brands.
“There’s not enough women building tech”.Sharmadean Reid – Harpers Baazar
What you can expect from the app:
Range of services
Beautystack has a wide range of services to offer! Not only do they promote beauty services, such as nails, hair and skincare but wellness treatments. These consist of massages, meditation, therapy, reiki and so much more!
Highlighting the importance to get more women interested in tech and business, the app also offers coaching. This can be from CEO to online virtual makeup consultations and lessons.
Beautystack also feature a blog that consists of feature pieces around professionals and treatments for all to discover.
Although platforms such as Instagram can be great for finding beauty services, the algorithm usually only prioritises businesses with many followers. Beautystack does not discriminate. Therefore, presents a very equal approach to beauty and wellness. No matter the number of followers a business has on Beautystack, it is their talent and services that gets them discovered. This being opposed to the frequency of attention they may get.
This app goes beyond finding and booking services. It’s all about emphasising and appreciating each unique and individual style. Users can simply upload pictures of their treatments which helps to build their own beauty profile.
To explore Beautystack further, click here.
Also, be sure to stay up to date with all the latest beauty news here!