Team StyleCartel was recently invited to the second birthday party of waxing salon in London, Wax in the City. I am always so scared of waxing (I am completely not resistant to pain!) but one of the therapists, lovely Louise was so gentle, it was nearly painless!
WAX IN THE CITY is the new ‘go to’ luxury waxing studio in the heart of Chelsea. It brings a modern and fresh energy to the King’s Road with the arrival of its UK flagship store. WAX IN THE CITY offers a unique and exclusively developed ‘no strip’ warm wax that caters to even the most sensitive of skins. The techniques used are quick and comfortable, in line with the comprehensive training that each employee undergoes at their HQ in Germany so that the brand standard is uniform across all studios in its excellency.
WAX IN THE CITY likes to keep things simple. No add-on services; the team excel and focus on their one key area of strength. Offering no appointment – all walk-in services will be catered to and long opening hours mean it’s perfect for post-work professionals looking for a quick and efficient luxury service. WAX IN THE CITY also offers their own exclusively developed all-natural product line from soft peels to a gel for preventing ingrown hairs. All products are based on top-quality Alpine herbs and comply with both EU and Swiss cosmetics legislation.
WAX IN THE CITY was opened by entrepreneur Marjorie Cusack who first came across the idea of Wax In The City while travelling in Brazil. Having just sold four highly esteemed fashion retail stores in Ireland including the ‘United Colors of Benetton’; Marjorie was looking for something new and exciting within the beauty industry. Marjorie did some research which led her to a meeting with Christine Margreiter and Sibylle Stolberg, the Founders of Wax In The City in Berlin. And within 6-weeks of their meeting, Marjorie had opened her first studio in Dublin in April 2012 followed by the London studio in October 2013. The London flagship store on King’s Road is one of 24 luxury waxing studios across Europe.