Bringing high-fashion to the high-street, iconic designer Michiko Koshino has teamed up with British restaurant chain, Wagamama, designed a uniform for the Wagamama premium branch Noodle Lab, based in Soho, London.
Inspired by Michiko’s cult following and the commercialism of Wagamama, the uniform comprises of a t-shirt and an apron in colours of black and khaki, resonating with British & Asian cultures while having modern streetwear characteristics which will appeal to the Wagamama audience. Michiko Koshino is not a stranger to the food business. She owns her own sushi bar below her atelier where her designs are created.
Designer Michiko Koshino says: “I am so happy about this collaboration with Wagamama, it was an honour to design the uniforms for such an iconic restaurant in London. I am a firm believer in the synergy between food and fashion and this collaboration’s success is proof of that, the perfect fusion of our Japanese cultures.” Ollie Payne, Head of Brand at Wagamama, added: “We were overwhelmed that Michiko Koshino wanted to create the new uniform for our noodle lab restaurant. We really wanted to create something that was a nod towards our Japanese heritage yet forward thinking and innovative. We couldn’t think of anyone better than Michiko to achieve that.”
To celebrate this, Wagamama has released a special video featuring Michiko during her creative process, as well as a photoshoot of their staff debuting the designs which were shot by Megan Jepson (Winner of Portrait of Britain 2018).