Véronique Leroy is another designer you is revolutionising the fashion world.  The designer is fuelled on politics and current events to define how women dress today. She too is currently questioning her approach to designing fashion relative to designing clothes.

“I want them to be éfficace,” she said from her 12th Arrondissement showroom, using a word that directly translates as effective, but often also means helpful or functional. In fairness, she’s held this viewpoint for some time—or, at least, when designing her pre-collections. This one, as she explained it, emerged from two considerations: material and product.


But as she began showing off a soft bouclé knit bodysuit paired with crisp taffeta-poplin adjustable-waist pants (a nifty internal system keeps them in place when low-slung), or the form retained by pieces in viscose toile versus the fluidity of silk crepon, a message of textural juxtapositions came through as well. Even those recurring chenille cord belts seemed intended as a contrast flourish. Of course, Leroy can propose the clothes this way, but the idea itself is only éfficace if women carry it through themselves.


Same goes for her intellectualized color selections, which, as usual, were not intuitive until she proved otherwise. The spearmint green with glacial blue pairing resonated to a particularly advanced level, while the marigold beach caftan saved for a trip to Greece or Morocco could prove a great look—as long as you don’t mind the blocky VL lettering. That logo already existed but had been retired, and it seems, whether at the request of retailers or of her own volition, she sees some value in putting her name out there once again. Part of Leroy’s appeal is that her signature is embedded in a dynamically draped or tacked shirt sleeve and intentionally unsexy dresses. But let’s not begrudge her for stamping a few of the more relaxed, everyday pieces. From a branding point of view, this, too, is effective.

She embraces the hippie chic part of life.  That resonates with today’s feeling that we need more peace and love in the world.  I do believe the clothing would have ben better displayed on  a women of color with more curves.  

About the author

Charlotte is an urban New Yorker who has lived in London, Paris & Morocco. She has an MBA in Management and Economics of Luxury Brands and Fashion and her BFA from the New School. She calls herself the dyslexic writer living between London & Paris. Digital Fashion & Lifestyle Architect ?:ChaChaNyc007