Ultimo and House of Holland unite for London Fashion Week


Ultimo made its London Fashion Week debut on the catwalk at House of Hollands’s latest runway show at the Topshop Show Space on Saturday 20th February 2016. The two iconic brands partnered to present the best of British design by pairing beautifully crafted garments for a seamless lingerie styling look. Henry Holland hand selected Ultimo lingerie as the perfect companion to his collection after noticing a synergy between the new Ultimo bralettes and his forecasted trends for AW16. Henry revealed, “Pairing my AW16 collection with Ultimo was a considered move, as I felt their lingerie would have a supportive presence on my runway.”


The House of Holland collection was entitled “Backstage Flappers” and celebrates the greatest party decades of the 20th century – the 1920’s and the 1970’s. Designed with tough, sexy individuals in mind, the collection featured statement shearling, fringed hemlines, and leopard velvet suiting. Sheer blouses and luxurious furs were expertly styled with Ultimo’s latest lace bra innovation. The new Ultimo Pixie bralette is simultaneously delicate and bold. Crafted from black, floral lace, the Pixie bralette pairs a deep, daring plunge with a supportive band for a fashion forward look. Introduced to the world for the first time alongside the new House of Holland collection, the Taylor bralette was featured on the runway with a glamorous tiger print coat, printed drop waist slip dress, and sheer polka dot party dress.


Visit to view the full SS16 collection and pre-order the London Fashion Week bralettes.

Images courtesy of Ultimo

Written by Gosia Krajewski, Fashion & Beauty Features Editor

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GOSIA KRAJEWSKI Fashion & Beauty Features Editor