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Jul 24th, 2016
COINCIDING WITH THE FW16 TRAPSTAR X PUMA COLLABORATION LAUNCH IN STORES.
The new faces of the campaign are from NYC, Paris and London, but it is a total homage to London street culture. Some of our favorite faces like NEJILKA/ Nejichan🇩🇴🇺🇸 Snapchat👻 Nejitheninjaa and Amine Gouga star in the new campaign and these are the army of Trapstar.
To harmonize,with the consumer release of the FW16 Trapstar London x Puma collaboration, Trapstar has created a new short film dropped this week worldwide, titled Unruly. Depicting youth culture in London as seen through the eyes of Trapstar, Unruly reveals the power and diversity of the subculture they are immersed in. The film was written by Mikey and produced by Lee, both of whom also appear on screen along with third brand founder Will and various other key players in the Trapstar crew.
Directed by Hamish Stephenson and written by Mikey Trapstar, the story follows the Trapstar squad as they move through the streets of the city along with an army of blacked-out bikes and Porsches. The setting changes several times along the way, moving from apartment blocks, to a bodega, to a hotel, before landing the viewer in a surreal forest setting covered in red leaves. Throughout the film, Trapstar is keen to stay true to its London heritage — touching on some of the most relevant subculture influences in the UK, with appearances from grime MC AJ Tracey, Akelle from the music collective WSTRN and even narration by Ashley Walters from Top Boy. Unruly not only gives us a look at the West London scene through the brand’s lens, but also showcases the leather jackets and t-shirts it has become known for, before previewing a special capsule collection with PUMA for Fall/Winter 2016.
Combining PUMA’s technical sportswear with the elevated streetwear influence of Trapstar, the Trapstar x PUMA lineup featured in Unruly focuses primarily on camo and noise patterns with red and grey gradient coloration. Two footwear silhouettes, the Cell Bubble and the Disc Blaze make an appearance as well a complete co-branded apparel collection from jackets and sweatshirts to pants and shorts.The collection debuted to press & buyers at Paris Fashion Week and is now available for purchase via TrapstarLondon.comas well as retail stores worldwide.
Narrated by Ashley Walters from Top Boy
Cameos of AJ Tracey and Akelle WSTRN
Directed by Hamish Stephenson
Written by Mikey Trapstar
Jul 26th, 2016
Aug 22nd, 2016