TOPSHOP launched the first of the Keds® Collective collaborations, which is sold exclusively on-line at TOPSHOP.COM and in selected TOPSHOP stores worldwide from 5th May 2016. Continuing its legacy and in celebration of its 100th anniversary, Keds® unveiled the Keds® Collective; a curated group of creative entrepreneurs who embody the brand’s overarching commitment to empowering women through the Ladies First platform.
Globally recognised senior fashion editor Julia Sarr-Jamois and digital style influencer Tina Leung each reveal their individual take on the Keds® Champion, through the use of innovative fabrications and textiles to create a unique design as part of this collaboration. Tina Leung brings her signature style to life by layering the iconic Champion with tides of tonal, reversible sequins. Inspired by summertime, Julia Sarr-Jamois presents a monochromatic pink classic Champion with a combination of multi-patterned laces.
“We are truly inspired to be partnering with TOPSHOP as the exclusive stockiest to infuse the creative visions of Julia and Tina with the rich heritage of Keds®.” said Chris Lindner, president of Keds®. “This collaboration will allow us to jointly design shoes that reflect what we all stand for, which is empowering women to go where they want to go and be who they want to be.” TOPSHOP will also stock a selection of key Keds® styles – the Champion and the Triumph, made famous over the last 100 years by powerful and iconic women including Audrey Hepburn, Katherine Hepburn, Marilyn Monroe, Jackie O and Yoko Ono.
Founded in 1916, Keds® redefined footwear with the introduction of the Champion sneaker. The iconic design was one of the first options to provide women with accessible, fashionable footwear and ignited a style revolution. Over the past 100 years, Keds® have been worn by iconic women such as Audrey Hepburn, Katharine Hepburn, Marilyn Monroe, Jackie O and Yoko Ono. In 2015, Keds® introduced the Ladies First Since 1916 platform in over 80 global markets and launched a powerful new era in its history. 2016 marks the brand’s centennial year, celebrating 100 years of fashionable footwear and a passion for female empowerment. Keds® is a division of Wolverine Worldwide, the world’s leading maker of casual, work, outdoor, athletic and children’s footwear. For more information, please visit Keds.com.
Written by Fashion & Beauty Features Editor – Gosia Krajewski