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The Weeknd UNVEILS HIS FIRST COLLECTION WITH PUMA

The Weeknd  Drops Kicks

If you have been enjoying your vacation and have not been on social media you had no idea The Weekend dropped his first collection with mega footwear brand Puma.   Like most girls, I have a big crush on the sexy singer. I too would like to walk down a deserted highway in a pair of this naughty boys kicks.

The Weeknd UNVEILS HIS FIRST COLLECTION WITH PUMA

Sneaker Freak Friday

It is about time Abel Tesfaye, aka The Weeknd, artistic collaborator and Ambassador for the brand revealed his highly anticipated collection with Puma. After a few looks at his Instagram page during his world tour Legend of the Fall this week, sneaker collectors and the world of fashion street stylers are ready for some back to school shopping.  The Weeknd is ready to unveil a collection that reflects his personal style and spirit of the sports brand.

The Weeknd UNVEILS HIS FIRST COLLECTION WITH PUMA

LAS VEGAS, NV – AUGUST 14: The Weeknd performs during the PUMA x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA)

The Weeknd exerts a huge influence on the streetwear industry. He invents his own rules and knows how to surprise. The first PUMA x XO which is an extension of himself breeze codes streetwear with the bomber, boots, and kimono styled kicks in camouflage, suede or denim.

A cross between classicism and futurism, military style and luxury. The campaign was shot in the mysterious town of Marfa, Texas, which is the perfect backdrop to showcase the creative language PUMA x XO.  Abel teaches guys how to really rock some skinny jeans.

The Weeknd UNVEILS HIS FIRST COLLECTION WITH PUMA

“I worked on the XO brand for a  long time now.   The collaboration PUMA x XO is an extension of what we’ve done so far. For me, working with an institution like PUMA and the opportunity to create a new aesthetic, it’s a great opportunity, “said Weeknd about this first collection.

I bet you did not notice the X’s on the tongue of the high tops.   He is totally not a fuck boy.  And it would be cute if he really dated Dilone.

The Weeknd UNVEILS HIS FIRST COLLECTION WITH PUMA

The collection will be launched in three shots, with three unique aesthetic.  This new model is a mid-cut sneaker completely covered with Italian nubuck. The rubber sole is equipped with IGNITE technology for cushioning. The heel, contemporary, is elongated, with the logo of both brands.

The Weeknd UNVEILS HIS FIRST COLLECTION WITH PUMA

Parallel PUMA x XO will be launched on August 24 PUMA.com in PUMA stores and in a selection of sneaker stores and fashion worldwide.

The Weeknd  X PUMA

LAS VEGAS, NV – AUGUST 14: The Weeknd performs during the x XO Launch Event featuring a performance by The Weeknd on August 14, 2017 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for PUMA)

PUMA

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About the author

Charlotte is an urban New Yorker who has lived in London, Paris & Morocco. She has an MBA in Management and Economics of Luxury Brands and Fashion and her BFA from the New School. She calls herself the dyslexic writer living between London & Paris. Digital Fashion & Lifestyle Architect 👻:ChaChaNyc007

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