The Weeknd Drops Kicks
If you have been enjoying your vacation and have not been on social media you had no idea The Weekend dropped his first collection with mega footwear brand Puma. Like most girls, I have a big crush on the sexy singer. I too would like to walk down a deserted highway in a pair of this naughty boys kicks.
Sneaker Freak Friday
It is about time Abel Tesfaye, aka The Weeknd, artistic collaborator and Ambassador for the brand revealed his highly anticipated collection with Puma. After a few looks at his Instagram page during his world tour Legend of the Fall this week, sneaker collectors and the world of fashion street stylers are ready for some back to school shopping. The Weeknd is ready to unveil a collection that reflects his personal style and spirit of the sports brand.
The Weeknd exerts a huge influence on the streetwear industry. He invents his own rules and knows how to surprise. The first PUMA x XO which is an extension of himself breeze codes streetwear with the bomber, boots, and kimono styled kicks in camouflage, suede or denim.
A cross between classicism and futurism, military style and luxury. The campaign was shot in the mysterious town of Marfa, Texas, which is the perfect backdrop to showcase the creative language PUMA x XO. Abel teaches guys how to really rock some skinny jeans.
“I worked on the XO brand for a long time now. The collaboration PUMA x XO is an extension of what we’ve done so far. For me, working with an institution like PUMA and the opportunity to create a new aesthetic, it’s a great opportunity, “said Weeknd about this first collection.
I bet you did not notice the X’s on the tongue of the high tops. He is totally not a fuck boy. And it would be cute if he really dated Dilone.
The collection will be launched in three shots, with three unique aesthetic. This new model is a mid-cut sneaker completely covered with Italian nubuck. The rubber sole is equipped with IGNITE technology for cushioning. The heel, contemporary, is elongated, with the logo of both brands.
Parallel PUMA x XO will be launched on August 24 PUMA.com in PUMA stores and in a selection of sneaker stores and fashion worldwide.