The iconic perfume house Yardley London has presented their new collection at The Mandrake Hotel London. With almost 250 years of floral fragrance experience under their belt, Yardley has decided to take a more modern direction. Yardley is well known for targetting women of 40+ years old. It is a staple of the British Heritage. Yardley sets a target of new consumers such as women of 25+ years old. And it is affordable! You can purchase at Boots for 25£ per 50ML. Also now on sale on Yardley site for £16.67. Yardley London even teamed up with amazing Director Rankin and shot their new global campaign. Tiger Lily, daughter of Michael Hutchence is the star of the campaign. The campaign is set to release in May. I attended Yardley London’s pop up in The Mandrake Hotel. I got to experience all the new fragrances. Yardley has five new fragrances all inspired by the beauty and allure of gemstones and celebrating opulence of British glamour.
Cheeky and playful, fresh.
Inspired by gemstone yellow Sapphire.
A mix of fresh, daisy-smell, leafy, roses, elegant kind of smell. It’s almost warm. It’s an addictive smell. It’s my personal favorite. this a def buy for Spring. I would wear this for to a lunch date, or at the park.
Confident, Strong, and Sophisticated
Inspired by Diamonds.
Poppy Diamond is a mix of rose, peonies, lilies. Also a note of honey, cedarwood, sandalwood, and vanilla. This one inspired to give more power, feminity and sheer sensuality. Diamonds do make any women feel powerful 😉
I’d personally wear this to work or a business meeting.
Classic, Rock Chic
Inspired by Ruby stone
Rosie is sweet yet edgy. The fragrance features mandarin, peaches, cassis, pink pepper, roses, and peonies. It has a soft base of sandalwood, cedarwood, and my favorite vanilla. This is a go-to for me! I own one myself, and it has been my most complimented fragrance.
For the Boho Chic
Inspired by Jadestone.
Flora Jade inspired by the Jade gemstone, bringing up floral notes. has top notes of fruity, aromatic, with peach, bergamot and galbanum blend. A mix of floral bouquet starting with rose, jasmine, ylang-ylang, orris, with base notes of patchouli, sandalwood, and moss. This is a fresh-floral, bold, airy yet delicate; a natural earthy fragrance. The Flora Jade fragrance pays homage to this groundbreaking fragrance in the 60’s called Sea Jade.
Mysterious, Androdgndy, Edgy
Inspired by the Amethyst stone
This is one traditional fragrance to the brand. /the brand has made a woody perfume for women. It’s spicy yet sensual. It has a creamy fig note, a lure scent of pear, lemon, bergamot, even basil in the top note. With sensuality provided by peach flower, spicy black pepper, powdery heliotrope. This all complimented by a soft woody amber base.
The Collection by Yardley London is now available exclusively in Boots stores and online at www.yardleylondon.co.uk.RRP £25.00 for 50ml / On sale for £16.67 for 50ml