I have totally fallen in love with the new Chanel Les Beiges Collection. I have never been a fan of self-tanner , or caked on bronzer. Now Chanel has spoken to my make-up needs, as an aspirational client with the launch of Les Beiges. The lovely makeup team sent me two beautiful compacts to try #30 and #40. #40 was perfect for my skin tone.
Chanel’s new beauty teams aim is to talk to aspirational buyers like myself while retaining its loyal customers too, through the launch of the new makeup line called Les Beiges Healthy Glow Makeup. Chanel is pushing the beauty products with digital platforms including social media and video.
Natural glow was unveiled and will be available in August in the United States. The brand is pushing its Les Beiges Healthy Glow Makeup through social media and video promotions. There are also Les Beiges videos that are more informative about the new products.
In a two-minute video, Ms. Eldridge explains the makeup line and then shows how to put on the Healthy Glow Sheer Powder using the Les Beiges retractable Kabuki Brush. Chanel released two videos. One is a short commercial that shows off model Gisele Bündchen using the makeup and the other is a tutorial by makeup artist Lisa Eldridge
The commercial shows Ms. Bündchen applying the powder that gives her a natural look. I have to say after testing the product J’adore! I am not a heavy makeup wearing women and love something that gives me a little glow, and all I have to do is add a little mascara and lip-gloss.
What do you think? Would you try the new Chanel Les Beiges Collection? Do you think it’s better than bronzer?