THE OUTNET.COM (UK)

The 80s were a fabulous time in fashion. Across the fashion capitals, structured shoulders, bodysuits and sequins were amongst some of the biggest and wildest trends commanding centre stage. While all of that was happening, somewhere, under the warm Californian sun, Shawn Stüssy was somewhere printing t shirts with the same signature that appeared on his surfboards. Probably little did he know that decades later his printed trademark signature on simple graphic tees would decades later play a part in streetwear becoming one of the most lucrative fashion business models of the 21st century. 

An article posted by Highsnobiety led Vetements designer Denma Gvasalia to respond angrily on Instagram defending the sales and credibility of his brand. The story, branded as wannabe journalism by Denma spoke to multiple anonymous sources questioning the current legitimacy of Vetements in today's market.