Keds® is kicking off a global celebration marking its 100th year of style with the launch of The Blue Collection, which reimagines the brand’s trademark cobalt in bold new ways. The iconic blue label that has defined casual style for generations adds new dimensions of inspiration to a fresh and unexpected range of silhouettes and timeless classics that prove why Keds will always be a style leader.

Winter is inevitably coming to the end, allowing the spring to take its place and once again bring something fresh into our lives. Though, until it officially arrives, I invite you to take the initiative yourselves. Prepare for whatever new is to come by freshening up your style.