Monaco’s New Luxury Shopping Experience
The February 2019 inauguration of a postmodern complex neighbouring the legendary Monte Carlo Casino has made way for a new luxury shopping experience in Monaco.
Named One Monte Carlo, this ambitious urban planning project is the result of four years of construction work. It comprises six residential pavilions, offices, a conference centre, an art gallery, offices and a pedestrianised luxury fashion district. For decades, luxury shopping in Monaco has attracted the wealthy, who will now have an additional 24 high-end boutiques to browse. They stand along the Avenue des Beaux-Arts – which links the Hotel de Paris with the Hotel Hermitage – and the newly-created Promenade Princesse Charlene.
In this tiny country where the demand for real estate vastly exceeds availability, home-hunters looking for property for rent in Monte Carlo now have a wider choice too. One Monte Carlo offers 37 luxury apartments ranging from 60m2 to 800m2, all of which are for long-term rental only.
A royal inauguration
Prince Albert II and Princess Charlene inaugurated this brand-new neighbourhood, accompanied by their four-year-old twins, Hereditary Prince Jacques and Princess Gabriella. The twins, dressed in black leather jackets and sporting sunglasses, stole the show with their cute royal-rocker chic as they walked the red carpet.
In Monaco, numerous roads bear the names of princes and princesses who have marked the country’s history. Naming the palm tree-lined avenue that forms part of the Principality’s luxury shopping experience after the stylish Princess Charlene, the former Olympic swimmer who married into the centuries-old Grimaldi dynasty in 2011, was very fitting.
A chic snack concept to enhance the luxury shopping experience
Boutiques along the Promenade Princesse Charlene include Lanvin, Prada, Art in Time, Chanel, Akris and Celine. In March, a restaurant with a terrace opened at the top of the street, offering “snackonomy”, a snack concept dreamed up by Michelin-starred chef Marcel Ravin that involves chic dine-in or take-out bento trays. The restaurant, Mada One, offers shoppers healthy breakfasts and lunches, as well as afternoon and pre-dinner snacks. At Mada One, the time between 5.30pm and 8pm has been dubbed “apéro-thérapie” (aperitif therapy), and enables people strolling around or shopping in Monaco’s new neighbourhood to sit on the terrace and enjoy a cocktail.
A concentration of the world’s best-known luxury brands
Shoppers hunting for fine jewellery or watches should find what they’re looking for at One Monte Carlo’s HRH Jewels, Chanel Jewellery, Boucheron and Bulgari.
Other top brands with boutiques in One Monte Carlo include Czarina, Fendi, Fred, Gianvito Rossi, Louis Vuitton, Ralph & Russo, Saint Laurent and Sonia Rykiel.
Avenue des Beaux Arts, which runs perpendicular to Promenade Princesse Charlene is home to Dior, Piaget, Alexander McQueen, Prada and Cartier.
For those who don’t stock up their wardrobes in haute couture boutiques, One Monte Carlo, is worth a visit to admire the intelligently and beautifully designed complex. Rogers Stirk Harbour + Partners and Monaco-based architect Alexandre Giraldi (who designed several of the Principality’s contemporary buildings, including the uber-luxurious Tour Odéon) have created an ultra-modern district, embellished with luxuriant vegetation courtesy of landscape architect Jean Mus. For those not shopping in Monaco, the terrace of Mada One or the benches installed in the pedestrian area are enticing invitations to a delightful people-watching experience.