Nicolas Ghesquière, the French fashion designer who has been the creative director of the House of Louis Vuitton since 2013, keeps the brand DNA on our lips, arms and bodies. In today’s fashion world, you have to think out of the box and be uber creative. The creative director seems to have his eye on the streets and watches music videos and reads Manga (漫画, manga).
Louis Vuitton Pre-Fall 2020 Collection Female Protagonists and the unveiling of the Pre-Fall 2020 Collection is here. Nicolas Ghesquière created a comic book style novellas to launch the line in stores. With female heroines to show the fashion world how to wear it with a little nostalgia.
The collection has trends from the ’80s and ’90s with a modern flair. With a little Ghetto Fab to stir things up. Representing a time when life was just a party and everyone would travel for a good time and some adventures. Let’s get back to this next Pre-Fall in a Louis Vuitton way.
The campaign features LÉA SEYDOUX, SOPHIE TURNER, ANGELICA ROSS, STACY MARTIN, KELSEY ASBILLE, DOONA BAE,, CHLOË GRACE MORETZ, ALICIA VIKANDER, LAURA HARRIER, EMMA ROBERTS, ZHONG CHUXI, YAYA and NOÉMIE MERLANT. Each portraying a different character in the Nicolas Ghesquière, a tale of travel and adventure. With compleat looks and accessories to boot.
In the fashion world and social media, the perfect picture is not the norm. While many of us like a more ” Stranger Things” vibe. I wonder if Nicolas Ghesquière felt the same way when coming up with this campaign. He turns the Pre- Fall 2020 pieces into collector’s items.
Louis Vuitton Pre-Fall 2020 Collection by Nicolas Ghesquière Female Heroines
The designer creates a Fashion is a novel for the Louis Vuitton Pre-Fall 2020 Collection. The Pre-Fall 2020 collection embarks on a narrative journey where the garments tell their own tales. These characters from our wardrobe set the scene for our days, our moods, our lives.
This meeting of periods, stylistic movements and anachronistic combinations brings to life a rich cast of costumes. In such a ‘wearable library’, each outfit writes its own chapter made up of romantic monologues. Peculiar dialogues between stylistic rebellion and beautiful craftsmanship.
An account of sportswear’s encounter with tailoring. Taking cultural references even further,
Louis Vuitton has adorned one of the collection’s t-shirts with the original cover from William Peter Blatty’s 1971 cult science-fiction novel The Exorcist.
Louis Vuitton Pre-Fall 2020
To illustrate this collection – a term that works as well with fashion as it does with literature or on the big screen – the House’s muses proudly take to book covers or film posters as protagonists, fitting perfectly into Louis Vuitton’s history and brilliantly embracing the role of an adventurer.
I feel this was a genius idea the speaks to the new Louis Vuitton customers nostalgia and cut. A classic rock style T-shirt with style, cut and tailoring matched with a cute skirt! This is how we dress today, and the House gets it.
What do you think? What musicians and actress do you see wearing the collection.? Could you be a part of the gang and complete the tasks?