The 18-years-old flying businesswoman and fashion icon Kylie Jenner stars her first Puma advertising campaign shot by Lauren Dukoff, for the new brand sneakers' release. The youngest member of the Kardashian-Jenner family is now the face of the brand which will unveil its whole collection and the shoes named Fierce, on the first of April.

It’s all about the label and what Cara Jocelyn Delevingne, Kendall & Kylie Jenner wore on their latest outing. Oh do not forget what the latest logo ski hat is hot at the moment. Because it’s all about where to shop for a cool kids.