In France, there are certain flowers that blossom wondrously at precise periods each year. This moment in late June belongs to lavender. As JACQUEMUS arrives at its 10th anniversary, Simon has imagined a joyous collection that blooms with colourful creative expression. Today, he presents it in Valensole, where a fragrant purple field stretches upward towards the sky.
Jacquemus Celebrates 10th Anniversary With a Collection for the Ages
The open-air runway evokes his journey with impressionist beauty. Those who walk this shocking pink path flaunt their exuberant print pairings and playful proportions as though they landed here from elsewhere – overdressed tourists and madcap artists perceiving this part of the world through their own free-spirited filters. With each look, they reveal the artistic impulse and personal storytelling inherent to JACQUEMUS.
Returning to the south for the third time, Simon expands on this personal opus by showing his womenswear and menswear together. In this combined collection, his first, he once again transcribes a vision of France through clothes that are rooted in the sincerity of the countryside and enriched by the incomparable influence of Paris.
“I wanted something very poetic,” says Simon Porte Jacquemus. He is standing on the runway in a lavender field in Valensole. One of the parts of Provence known for its picturesque views and tranquility.
Jacquemus is one of the French designers that decided to leave the hustle and bustle of Paris. The house of Jacquemus is in Marseille located on the Mediterranean coast near the mouth of the Rhône. The beach city not particularly known for fashion.
He told the fashion game I am coming home! The show was held a few miles from his childhood home. His latest collection celebrates a milestone: the 10th anniversary of his eponymous label. Surrounded by a lavender field to keep attendees calm cool and collective.
The collection was entitled “Le Coup De Soleil,” it’s the French word for “sunburn,” or litterally a cup of sun. The show invite was a travel-sized tube of suntan lotion. Jacquemus only presented his first menswear show last season. This the designer opted for the sandy shores of Marseilles.
The Designers guns were blazing he knew exactly who the Jacquemus man is. For the Spring & Summer 2020 collection the vision was clear. Like most design houses the collection exhibited what today’s man and woman wants to wear in daily life. Just a little more tailored and funky.
Lavish Luxury Leisure Wear
We see novelty accessories like his neck-worn wallets and tiny purses returned. Along with woven corn accessories hanging off belts and a few collaborative pieces with SWAROVSKI, who partnered with Jacquemus to put on the show.
The designer expressed during Fashion Week and Pride month, that Pink is for everyone and a colour which makes every skin tone look warmer especially with a runway to boot. Contrasted by a hot pink runway produced by Bureau Betak it all worked.
His wheat print shirts worn by many attendees looked right at home. Known for mixing the utilitarian, psychedelic tie-dye, and bright colour Jacquemus gave us a view into his world and more of what is in his DNA as a French Designer.
The collection was filled with colours like lavender into the new collection. Wanting us to desire a vacation in the warm weather next 2020. The designer wanted his clients to fall in love with stand out pieces that only he could create. With everyday clothes and urban nomad could look dress to impress without a show off attitude.
Beach Bum Jacquemus
Like leisure luxury wear work pants worn over field boots, and florals temper hard-wearing items like chore coats and parkas. His lavender fishnet-inspired side bags and bucket hats are set for many street style pictures opportunities next season. The house of Jacquemus want followers of he house to hit the beach with statement pieces like glittery trousers and a plethora of paint graphic resort shirts.
The show play list included Georges Delerue’s “Camile,” Art of Noise’s “Moments In Love,” and Gabriel Yared’s “Betty Et Zorg.” Jacquemus created blue collar looks inspired by the uniform of the French countryside with a fresh, sensual attitude. He painted a picture of a boy from the country who once dreamed of his designs hitting the streets of Paris.
My eyes are on the accessories. A summer muff, only Jacquemus could create that. A little bougie wear for a modern women. Another hit is all the long dresses, he makes something so modest look sexy.
The collection gave us a view of who and what Jacquemus is all about. Fun, fashionable clothes to live life like you are in your 20s with full of life. For the designer age is just a number and life experiences tell your tale.