I cannot believe I am going to say this. Now you know when you hear about a product launch and watch the news to see people camping outside the stores to be the first to get their hands on the item. This is going to be me camping outside the Champs-Élysées location for H&M in anticipation for The Isabel Marant pour H&M Collection with Parisian Attitude. It has my name written all over it. Sisters are you ready for November 12th 2013? See you online and in front of the doors.
After viewing the collection and the price point this is a must-have wardrobe with Parisian Attitude. Pay off your credit cards, because those leather pants are going to be sold out in less than 15 minutes I predict. Isabel Marant has created a wearable and affordable collection. Her collection for H&M synthesizes this distinctive philosophy: real clothes that capture the moment. Picking up the most beloved and iconic pieces from her career, Marant has put together an eclectic wardrobe of must-have urban staples with trademark Parisian attitude. It makes me love my Parisian life even more. For the first time I do not care if we all look the same in our Marant.
Everything a contemporary woman needs is included, from tees to sweatshirts, from tailored outerwear to dresses, from chunky knits to sexy boots and bohemian accessories. Everything goes with everything because Isabel is convinced that style is all about individual attitude.
She encourages the wearer to interpret, freely. The Isabel Marant for H&M collection is an eclectic mix of boho elegance and rock ‘n’ roll nonchalance. The spirit is quintessentially Marant: mannish tailoring – coats and jackets with strong shoulders and cocooning cuts – is featured alongside skinny trousers, sweatshirts, loose blouses, floaty dresses and textured knits. Embellishment adds nuance: tie-dye prints on trousers and blouses, western piping on lean trousers. Skinny and cropped leather trousers have an assertiveness that is softened by looped-knitted pieces.
The same free-mix spirit extends to the teen wardrobe, which is a playful edit of its grown-up counterpart, with a focus on prints. Marant, in fact, sees no real distinction between these two collections – it’s mostly a matter of sizes. As a designer who first started rebelling against accepted norms as a teenager, it makes perfect sense to her. You can also see this in how she casted her campaign by using veterans from the runway mixed with a few new faces.
Isabel Marant and H&M are ready for world domination. The Isabel Marant pour H&M Collection with Parisian Attitude is raising an army of women and men who will certainly want more. Let’s hope they decide to do it again and this is not a one off collaboration. I cannot wait, never been so excited about and H&M collection before.
Available from 14th November 2013, in around 250 stores worldwide and online, the collection features clothing and accessories for women and teenagers.
Isabel Marant will also, for the first time, create a collection for men.
Photo Credit: H&M