NOON BY NOOR Comes to France
This is not the first time I have raved about NOON BY NOOR. Ever since the first time I attend their show in New York for fashion week, I have appreciated what these cousins have set out to do.
The label is based in Bahrain and was founded in 2008. The womenswear label was founded by designers Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa. Cousins and friends since childhood, they studied Fashion Design in the United States and after graduating, returned to Bahrain to bring their vision to life.
I have always daydreamed about opening my own speciality boutique like Colette the “brick-and-click” clothing and accessory retailer. Yet, I would be the buyer and promote emerging designers like NOON BY NOOR.
NOON BY NOOR Resort ’19
During Men’s fashion week in Paris, I was walking in the Marais. The super hip neighbourhood, where many emerging designers had set up a pop up shops where they meet the press and buyers. As I was doing the rounds I saw the sign for NOON BY NOOR, I was so excited. Did the brand open a store in Paris? No, they were introducing themselves to the French Market. I still popped in to meet the team and to see that latest collection up close. I adore the label and could not help myself.
My only concern would be would the French get the duo? The fashion world is changing and the label is giving women a different take on the classics, and changing the way a modest fashionista dresses. The Middle East has a lot to offer the fashion world. The women from this region have more than cash to burn on luxury items. They bring their style aesthetic to fashion not just their pocketbooks.