Keeping up with trends in the fashion industry is a constantly evolving task. Just like top model and Project Runway host Heidi Klum says… “in fashion one day you’re in and the next day you’re out”. The good news is that if fashion is, indeed, your true love that you will always find a way to survive.
There are a few key pointers that are useful in figuring out what should be at the very top of the radar. Here are 7 tips for keeping up with trends in the fashion industry.
7 Tips For Keeping Up With Trends in the Fashion Industry
- Get the proper training
You really can’t bypass a good education, and this holds true when it comes to fashion styling. You can learn how to become a fashion stylist from the best, in order to establish a foundation of knowledge to set you up over the long haul.
You can learn everything from basic principles right through to advanced concepts and even benefit from stylist mentoring. This will equip you with an innate sense of what makes the fashion industry tick, and exactly how to get your head around what constitutes style, form, and design (alongside product knowledge and other elements).
- Follow fashion week
It really seems like a no-brainer, but you’re going to want to soak in everything fashion week has to offer. Runways influence mainstream styles in a trickle-down effect, so to keep abreast of the industry it would be most ideal if you could forecast what might be on a designer’s mind even before they know it themselves! Notwithstanding being a clairvoyant, you’ll have to (at the very least) tune in to as much coverage of fashion week as is humanly possible.
- Network and attend live fashion events
It really does pay to be a fly-on-the-wall at live events, provided you can score a ticket for coveted, close-range scoops. In general, it’s a good idea to keep watch of grassroots, local and international fashion events across the board, and to be present in person where possible. There’s nothing quite like being immersed in the live theatre of it all, and it’s one of the best ways to network and makes those important industry connections.
- Subscribe to fashion magazines
Even in the digital age, there’s still so much merit to fashion publications in print circulation. As Carrie from Sex and the City attests, these mags can feed you with so much…“ when I first moved to New York and I was totally broke, sometimes I would buy Vogue instead of dinner. I felt it fed me more.”
Fashion magazines still (blessedly) exist as these beautiful, tangible odes to the artistic soul of the industry. Top fashion magazines function as indicators of the most iconic and groundbreaking examples of current trends. Sure, you have the option to subscribe online, but when it comes to appreciating fashion nothing beats having one of these babies in your hot little hands.
- Scour social media
However, you can’t ignore the online space in serving up hot trends. Facebook, Twitter, Pinterest and Instagram all provide visual/written content that forms a constant stream of ever-changing topical facets in the sphere of fashion. In today’s world, traditional methods of marketing are eroding. Therefore, more and more companies are turning to social media to promote their new products.
You should keep a close eye on fashion trends across all social media platforms, as well as via the more tactile methods of connecting to the pulse of the industry (such as those outlined previously).
- Watch icons/influencers
In every era, there are those amongst the glitterati that leave impermeable impressions on the collective memory of fashion as a global entity. Just think of fashion icons Audrey Hepburn, Grace Kelly, Jane Birkin, and even Kate Moss. In our modern era, we may find our celebrity influencers to be a little less classic, but we can’t deny their clout in shaping current trends eg. Kylie Jenner, Rihanna etc.
As such, as a fashion stylist and/or trendsetter it pays to stay switched on to icons and influencers and the styles that they choose to adopt.
- Don’t ignore grassroots initiatives
Trends that are ahead of their time often exist at the grassroots level. Indie, boho, street… the list goes on. Local markets, gigs, cultural festivals, fashion shows (and even some people’s garages) can unveil true genius, just before it’s about to hit the big time. Make sure you don’t ignore the ‘little guys’ eg. the e-commerce startups, stallholders, students etc. They often prove to be the biggest trailblazers.
Keeping up with the fashion world
You will need to live and breathe design and textiles in order to remain relevant in the fashion world. You will have to be prepared to practically inhale every whisper, every waft and every tiny whimsy that forms what might conceivably eventuate into the formulation of a viable design trend.
Staying ahead on the game might be difficult, but if you love what you do (with a little practical knowledge and some pointers) you’ll come out leading the pack.