JC Penney - or are we just calling it JCP now - has been making a major play to raise its fashion profile. The recent launch of Duro Olowu for JCP and their highly anticipated designer shop-in-shops including Joe Fresh, Jonathan Adler, and Levi's are all set to launch this March 1st but, there is a newly added collaboration that is set to hit JCP stores at the same time, Pearl by Georgina Chapman of Marchesa.