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Sunday Style| Gucci Autumn/Winter 2016-17 Ad Campaign

It is already July and time to think about Autumn/Winter 2016-17.  Today’s Sunday Style we reveal the Gucci Autumn/Winter 2016-17 advertising campaign, shot by Glen Luchford.

Gucci Autumn/Winter 2016-17 Ad Campaign

Gucci Autumn/Winter 2016-17 7 Advertising Campaign

Gucci Autumn/Winter 2016-17 Ad Campaign

The video reminds me of parties my family use to have back in the day.  Everyone came over for good food, friends and a little dancing.  Gucci found a natural focus for its autumn/winter campaign in the eccentric subcultures of Tokyo.

Gucci Autumn/Winter 2016-17 Ad Campaign

Tokyo’s bold character offers a kinetic meeting of the traditional and the hyper-modern. As the tribe of Gucci kids gives itself up to the chaotic lights and sounds of the city, it wanders from tea houses to pachinko parlours with carefree abandon.

Gucci Autumn/Winter 2016-17 Ad Campaign

The ongoing dialogue between the traditional and the modern – between calm and chaos – that characterises this vibrant place creates a psychedelic assault on the senses that is echoed beautifully in the vivacity of Creative Director Alessandro Michele’s creations.

Gucci Autumn/Winter 2016-17 Ad Campaign

The new advertising campaign will run in your favorite glosses and digital-zines starting in  July.

Gucci Autumn/Winter 2016-17 Ad Campaign

CREATIVE DIRECTOR: Alessandro Michele

ART DIRECTOR: Christopher Simmonds

Gucci Autumn/Winter 2016-17 Ad Campaign

PHOTOGRAPHER/DIRECTOR: Glen Luchford

STYLIST: Joe McKenna

Gucci Autumn/Winter 2016-17 Ad Campaign

HAIR STYLIST: Paul Hanlon

MAKE UP ARTIST: Yadim Carranza

Gucci Autumn/Winter 2016-17 Ad Campaign

MODELS:

Petra Collins

Sofia Friesen

Lia Pavlova

Polina Oganicheva

Mae Lapres

Jack Chambers

Chistopher Paskowski

Joep Van de Sande

Yan Kumral

Photo Credit Gucci Autumn/Winter 2016-17 Ad Campaign

About the author

Style Cartel provides a diverse perspective on global topics covering fashion, travel, beauty and entertainment.

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