Style Cartel Mum pick of The Week| BabyBjörn Original Carrier

On our hunt for mummy essentials we found this perfect gem for new mummy from BabyBjörn.  The company launched the Soft Selection Original Carrier for a newborn baby in a super-soft jersey fabric in delicate pink, grey or cream. They are extra easy to assemble, and safe for your little precious one. You can put on or take off the Baby Carrier Original without assistance. This is particularly useful when your child falls asleep in the carrier, just unfasten the side buckles to open up the front part of the carrier. There’s no need to wake your baby, which is so important! Plus there is no infant insert needed.


Upright position
The Baby Carrier Original can be used from 3,5 kg and is anatomically designed to carry your growing child without an infant insert. The child’s upright position in the carrier keeps the airways free and allows you to monitor your child’s breathing.

Free arms and legs
Legs and arms can move freely in the carrier, allowing your child to develop muscles, motor skills and balance.

The Baby Carrier Original provides you with all-important closeness and helps you to form a close bond with your newborn. You carry your baby high up on your chest and facing you, close to your heart. The warmth from your body and the familiar sound of your heart and your voice will make your baby feel calm and secure, while you learn to interpret your baby’s needs. And very important – this product was developed in close collaboration with paediatricians. Their medical expertise is extremely important and they provide the company with invaluable input when they develop new products.  No BabyBjörn launch a product without their approval.BabyBjörn


Parents the world over choose BabyBjörn to keep their baby safe, and close to them, helping to develop the bond of a lifetime. Nothing is as strong; and nothing is as delicate and precious as a little newborn baby. Everything surrounding her needs to be safe, soft and secure. The BabyBjörn Soft Selection is just that- the Classic Baby Carrier and Bouncer Balance Soft create a cocoon of plush, soft jersey fabric to soothe and surround parents’ most precious cargo.

The Soft Selection complies, of course with the strictest Öko Tex standard Class 1 to ensure that there are no harmful substances in the product. The Original Carrier is RRP £63.95 stockists Precious Little One.

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